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In the News: HP, BP, BMW and more

Posted by Dale Buss on April 5, 2013 09:01 AM

In the NewsHP board shakeup and chairman exit gives CEO Meg Whitman a chance to shake off troubles.

BP faults Deepwater Horizon claims overseer, launches first brand-wide fuel loyalty program.

BMW prepares X4 crossover for U.S. market, makes vehicles greener with fewer cylinders, less gasoline.

Al Jazeera America hires CNN's Ali Velshi as anchor.

Amazon's Jeff Bezos leads $5 million investment round in Henry Blodget's Business Insider.

Apple reportedly signs music labels for streaming service as Google's YouTube clinches deal with Universal Music.

Best Buy may have turned the tide on showrooming Amazon.Continue reading...

brand news

In the News: Amazon, Apple, Mitsubishi, Starbucks, Sports Illustrated and more

Posted by Dale Buss on February 12, 2013 08:44 AM

In the News

Amazon bolsters challenge to Netflix with CBS deal, nabs top spot on Harris annual brand reputation survey and mobile retail satisfaction survey.

Alitalia considers giving up independence to stay viable.

American Express tests Twitter purchases by hashtag.

Apple CEO Tim Cook gets VIP invite to President Obama's State of the Union Address; Apple to webcast Cook's conference remarks today.

Auntie Anne's Pretzels can't get Chinese to bite.

Barclay's plans to cut 3,700 jobs and change focus.

BNY Mellon releases research about insurance industry challenges.

Carnival sees engine fire disable cruise ship in Gulf of Mexico.

Coca-Cola profits rise on higher case volume.Continue reading...

celebrity brandmatch

Run Diabetes: Rev Run Joins Paula Deen as Novo Nordisk Brand Ambassador

Posted by Mark J. Miller on November 26, 2012 02:23 PM

Chef Paula Deen found herself as the target of plenty of criticism earlier this year when she outed herself as a diabetic after having pushed the mega buttery and highly caloric food via her Food Channel show. Her three-year secret didn’t just slip out, of course. It instead came as she announced that she was the news spokesperson for diabetes-drug maker Novo Nordisk.

She told Al Roker when the news came out that she wasn’t going to change the way she cooks, but she’s apparently changed her mind about that since she and her two sons have teamed up with Novo to create and promote the website Diabetes in a New Light, which provides recipes and tips to help adults with Type-2 Diabetes. “You know, I still enjoy my favorite holiday foods, but I've changed the way my plate looks,” Deen told the Philadelphia Sun. “I've been doublin' up on my greens and cutting back on the sodium and carbs. I've also added some of the diabetes-friendly recipes that we've made for Diabetes in a New Light to my holiday menu, and now my whole family will enjoy them too!”

Not into celeb chefs? No problem, Novo is covering its spokesperson bases. The Danish pharma company has just signed hip-hop demigod Joseph “Rev Run” Simmons, the cofounder of Run-DMC.Continue reading...

brand news

In the News: Facebook IPO Blues, iPad Saves Greece, SAP Goes Shopping

Posted by Shirley Brady on May 23, 2012 08:50 AM

In the News

Facebook I.P.O. raises regulatory concerns, as regulators review Morgan Stanley's pre-Facebook IPO actions and the social network's share price drops 18% below IPO price and shareholders worry. NASDAQ is also being sued by an irate investor, while Facebook, its bankers and CEO Mark Zuckerberg are also being sued. One hot commodity: Zuckerberg's post-IPO secret wedding to Priscilla Chan sees Claire Pettibone-designed wedding dress "go viral."

Apple's iPad played a key role in the largest debt restructuring in history, with 100 iPads saving Greece $140 billion. European banks were less prepared for the Greek economic crisis.

SAP to acquire Ariba for $4.3 billion in push into cloud.

Alcatel-Lucent technology made the Internet five times faster.

Amazon's massive cloud business raises questions.

FOX's American Idol lost nearly a quarter of its still-huge audience this season.Continue reading...

personal brands

Oprah Helps Paula Deen Open Her Next Chapter

Posted by Sheila Shayon on March 5, 2012 06:45 PM

In a twist of irony, girlfriends Paula Deen and Oprah Winfrey (with a hand from Winfrey's BFF, Gayle King) are helping each other regroup.

The three got together for a pajama party at Deen’s Savannah, Georgia home, donned rubber boots to check on the hens in the chicken coop and talk about life and loss, as show in Sunday night’s episode of Oprah’s Next Chapter on Winfrey's OWN channel, in a pitch for forgiveness and rebranding.

While Winfrey's OWN is in need of a ratings boost, Deen's in need of an image makeover following a startling revelation from the Queen of Southern cooking in January that she’s had Type 2 Diabetes for three years, an announcement that came in tandem with the news that she was being paid by Novo Nordisk to promote its diabetes drug.Continue reading...

personal brands

Does Diabetes Silence Tarnish Paula Deen's Personal Brand?

Posted by Shirley Brady on January 17, 2012 05:33 PM

Paula Deen confirmed this morning to Al Roker on The Today Show that she has had type-2 Diabetes for the past three years but chose to keep it "close to her chest," despite continuing to espouse butter-laden comfort food (stuffing on a stick or donut burgers, anyone?) on the Food Network.

Deen, who told Roker that she doesn't intend to change the way she cooks now that her diabetes is public, has timed her announcement to the signing of a deal to be a paid spokesperson for Novo Nordisk, which produces the diabetes drug Victoza. The drug company is featuring Deen on a new website (called "Diabetes in a New Light") that offers "recipes, lifestyle tips and support"). Deen's ads for the diabetes drug are slated to appear later this month.Continue reading...

health fallout

Pharma Brands: FDA Approves New Insulin Drug, Victoza

Posted by Deborah Dunham on January 26, 2010 04:45 PM

After five clinical trials involving more than 3,900 people, Danish-based Novo Nordisk received approval from the US Food and Drug Administration for its new drug, Victoza, used to treat type 2 diabetes in adults.

The once-daily injection is said to lower blood sugar levels when combined with a healthy diet, exercise, and other diabetes medications.

“Diabetes is a leading cause of death and disability, with more than 1.5 million new cases diagnosed annually,” said Mary Parks, MD and director of the division of metabolism and endocrinology products at the FDA told WebMD Health.Continue reading...

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