Being pregnant just became a little easier thanks to a new iPhone app, ExpectingBaby, just released by Mead Johnson, maker of Enfamil infant formula.

Moms-to-be can track their nine month journey with customized week-by-week updates on a child’s development through photos, updates and pregnancy milestones via Facebook, Twitter and email.Continue reading...

Nutricia, a Groupe Danone-owned baby food brand in the Netherlands, launched Baby Connection, an innovative app in the iTunes store on April 2nd, that aims to unite and engage moms-to-be and dads-to-be in the pregnancy journey.

When the parents' smartphones are placed side-by-side, for instance, the "duo-app" acts as one screen — but how to get men interested in tracking their baby's progress too? The brand's marketers came up with the "Instant Pregnancy Experience" for men (above). See the app in action below.Continue reading...