Best Global Green Brands 2014

china

The Week in China: 'Local Boss' iPhones, China's 1,600 Sq Mile Car, Bimbo's Old Bread and more

Posted by Abe Sauer on September 27, 2013 03:49 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: China's upcoming car problem… iPhone's "local boss" model is a success… stunts to sell property… Jolin's Swarovski music video… Liu Wen for Coach… Puma's unwanted endorsement… $40K of Barbies… bribery charges for everyone!… Bimbo's old bread… BA's panda plane... and more.Continue reading...

app watch

Special Delivery: Enfamil's ExpectingBaby App

Posted by Sheila Shayon on May 27, 2011 11:00 AM

Being pregnant just became a little easier thanks to a new iPhone app, ExpectingBaby, just released by Mead Johnson, maker of Enfamil infant formula.

Moms-to-be can track their nine month journey with customized week-by-week updates on a child’s development through photos, updates and pregnancy milestones via Facebook, Twitter and email.Continue reading...

app watch

Nutricia App Engages Dads-to-Be

Posted by Shirley Brady on April 4, 2011 11:30 AM

Nutricia, a Groupe Danone-owned baby food brand in the Netherlands, launched Baby Connection, an innovative app in the iTunes store on April 2nd, that aims to unite and engage moms-to-be and dads-to-be in the pregnancy journey.

When the parents' smartphones are placed side-by-side, for instance, the "duo-app" acts as one screen — but how to get men interested in tracking their baby's progress too? The brand's marketers came up with the "Instant Pregnancy Experience" for men (above). See the app in action below.Continue reading...

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