Posted by Sheila Shayon on October 16, 2014 12:02 PM
Black Eye Peas front man and serial entrepreneur will.i.am is developing his own car, advising Intel and Lexus on creative innovation, and partnered on an eco-friendly line for Coca-Cola. Now he's joining the wearables craze.
At the Salesforce.com Dreamforce 2014 sales conference in San Francisco last night, he unveiled his branded take on a smartband: i.amPULS or Puls, which he describes as a smart "cuff" or bracelet (not a watch) which doesn't require a smartphone as it uses a SIM card. It also sends "vibes" or pulses to communicate feelings between wearers.
"i.amPULS represents digital freedom, individuality, intelligence and the intersection where fashion and technical innovation meet," he stated. "I'm honored to share my vision for the PULS with this global audience."
Check out his "Think Different" like promo for Puls and find out more details below:Continue reading...
Posted by Dale Buss on September 8, 2014 09:23 AM
Alibaba kicks off road show today for potential largest IPO.
Apple nears launch of new iPhone as lines form and carriers' strategy of scaling back subsidies poses risks, while company gears up to market larger screens.
Electrolux buys GE appliance business.
Nissan wins real-time marketing with 7-minute Twitter response to Royal Baby news.
GM plans to launch hands-free driving by 2016.
MORE BRAND NEWS
Activision launches huge promotion to make a megahit out of "Destiny" game.
Amazon is in talks to sell Fire phone exclusively through Telefonica's O2 in UK.
Annie's organic brand sells to General Mills.
Boeing and Ryanair plan major fleet announcement.
Bud Light faces gripes at end of "Whatever" event in Crested Butte, Colo.
Campbell Soup swings to profit on higher sales.
Chick-fil-A observes death of founder S. Truett Cathy.Continue reading...
Posted by Dale Buss on March 4, 2013 08:46 AM
Walmart philanthropic director Sylvia Mathews Burwell expected to be nominated Monday as Obama's budget chief.
India develops a taste for premium beer while officials approve $2 billion Diageo deal.
HSBC set for $23 billion profit as turnaround gains traction.
AB InBev takes to Twitter and newspaper ads to fight watered-down-beer charges.
AIDS drug breakthrough sees infant evidently cured through early use of virus-blocking drugs.
Alfa Romeo reboot marks tough road for Fiat.
American Airlines drops below 60,000 employees for the first time since 1987.
AOL's new Brand Group CEO Susan Lyne lays out her goals.
Asos joins brands using Twitter's Vine for short form social video marketing.Continue reading...
Posted by Shirley Brady on September 8, 2011 08:45 AM
Yahoo's former CEO Carol Bartz reportedly receives $10M severance package as issues that led to her firing emerge.
Weight Watchers outperforms rivals (and medically supervised diets) in new study.
Target takes New York Fashion Week by storm with 25-foot doll to promote Missoni collaboration.
Amazon cuts deal on California taxes, plans to bring click and collect service to UK.
AOL severs ties with TechCrunch founder Michael Arrington.
Apple cries foul on Chinese logo (when it should be LG); gets nod for clean, green store design; and may need a third campus in Cupertino by 2015.Continue reading...
Posted by Abe Sauer on March 25, 2011 12:00 PM
Peep this: Just in time for Easter, it's the recent protests in Madison, Wisconsin, done with Peeps. (via)
One in five UK men use their iPad 2 in the loo.
Charlie Sheen's "Tiger Blood?" Yeah, that product already exists.
Wells Fargo will rebrand all Wachovia branches this summer.
Other branding odds and sods this week: giraffes, Smutley, Peetniks and more.Continue reading...
Posted by Shirley Brady on January 31, 2011 02:00 PM
Facebook Deals launched Nov. 3 in the US. Now the location-based is launching in the UK, with charter brands offering specials including Alton Towers Resort, Argos, Benetton, Debenhams, Mazda, Starbucks, and YO! Sushi, plus other parts of Europe — Germany, Italy, France, Spain — plus Canada.
Starbucks in the UK, according to InformationWeek, "is offering a free cup of coffee to anyone (the first 30,000, says the Guardian) who checks in to Places Deals Monday (while) Benetton will donate £2 or €2 to Architecture for Humanity for every person who checks in. Mazda is giving users the chance to earn a 20% discount — or more than £4,600 — off its MX-5 sports car."
Additionally, the first 1,000 Facebookers to check in at Debenhams will receive a free mascara and makeover, and the first four customers to upgrade their contracts and check in at O2 stores will win a free Xbox or Playstation.Continue reading...
Posted by Sheila Shayon on October 18, 2010 11:30 AM
O2 Media, the year-old mobile marketing arm of U.K. broadband and wireless service provider, has just launched a six-month geotargeted marketing trial that deserves attention beyond Great Britain.
With Starbucks and L'Oréal as launch partners, O2 Media is delivering location-based ads via SMS and MMS to over one million customers — making it the first mobile operator in the market to offer location-based marketing.
The large-scale marketing initiative uses so-called geo-fencing technology in a trial with Placecast. Ads are automatically sent to users' handsets when they enter one of 1,500 geographically restricted areas in which Starbucks and L’Oreal are delivering deals to nearby customers.
Privacy is not at issue as the service is opt-in only (via its O2 More service, explained above), and the incentive for participation is, not surprisingly, exclusive deals.Continue reading...
Posted by Sheila Shayon on August 27, 2010 10:15 AM
O2 just launched the UK’s first eco ratings for mobile phones.
The reason for divulging its internal ranking of "sustainability credentials": customers told the Telefonica-owned wireless service provider "that they want the whole story about the phones they choose. So as well as specifications on battery life, web-access and connectivity, they also want to know about carbon performance, how ethical our suppliers are, how free from complex chemicals the handsets are, and so on."
The only hiccup to the ratings, as Brand Republic notes — Apple refused to participate.Continue reading...