J&J Signs Up for 2014 FIFA World Cup

Johnson & Johnson used to be a top-tier sponsor of the International Olympic Committee. When renewal time came up in 2008, though, the health-care corporation didn’t sign on. Now it appears those dollars are going to a different international sporting event.

The world governing body of soccer, FIFA, has announced that Johnson & Johnson has filled its final sponsorship slot for the 2014 World Cup in Brazil, according to the Associated Press. J&J is now the eighth second-tier worldwide sponsor of the next World Cup.

J&J joins Budweiser, Castrol, Continental, McDonald's, OI, Seara, and Yingli Solar as the global sponsors of the next Cup, according to SportBusiness.com. The top-tier partners are Adidas, Coca-Cola, Hyundai-Kia, Emirates, Sony and Visa.Continue reading...