Posted by Dale Buss on July 29, 2014 09:12 AM
Darden CEO steps down as new Red Lobster owner takes brand upmarket.
Ford raises prices for new F-150 pickup with aluminum body as Ram battle intensifies.
Los Angeles Clippers are cleared for sale to former Microsoft CEO Steve Ballmer.
McDonald’s Japan head apologizes for meat scandal as McDonald’s US deemed “joint employer” in NLRB ruling.
Facebook pushes mobile users to Messenger app as Instagram tests (name-challenged) Snapchat rival Bolt.
MORE BRAND NEWS
BMW unveils cheaper, suitcase-sized EV charger.
Cadillac brings wireless smartphone charging to some 2015 models.
CNET announces hybrid paywall model.
Dirt Devil and Hoover owner fires up marketing.
GM remains mired in dealership-closure issues in Canada, hurting sales.
Jimmy Dean looks #beyondbreakfast.Continue reading...
Posted by Dale Buss on November 3, 2011 08:54 AM
Amazon opens Black Friday deals site early, while Walmart offers sneak peak at Black Friday specials on Facebook and its Sams Club unit enhances the holiday-shopping experience.
Apple acknowledges iPhone battery problem.
Sony predicts $1-billion loss.
AOL posts loss despite ad gains.
Diamond Foods punished by investors for accounting delay in purchase of Pringle's from P&G.
Ford launches licensed-products website.
GlaxoSmithKline settles with U.S. over investigations.Continue reading...
Posted by Abe Sauer on August 13, 2010 01:00 PM
Pizza Hut viral dance craze sweeps South Korea, wooing teens with with in Seoul. (above)
OkCupid dating site breaks down attractiveness of users based on camera and mobile phone brands: Panasonic > Canon > Nikon.
Denny's joins the ridiculous sandwich wars with a Cheese stick sandwich.
New York City transit authority relents and accepts ads referencing 9/11 (more background here).
McDonald's french fry ad crosses over, literally.
Playboy's iPad app disappoints with no-nudity policy (that's right: Hef's keeping the smoking jacket on).Continue reading...
Posted by Sara Zucker on October 12, 2009 12:30 PM
We all strive to put our "best face forward" on social networking sites. On Facebook, to add another cliché, the right profile picture is worth a thousand words. (Or, for the lucky, a thousand dates.)
This reality has inspired the latest branding initiative from Esteé Lauder: “Your Beauty. Your Style. Your Profile.” The beauty company will be holding events across the country where ladies (and, I’m sure, men who want to look pretty) can meet with a professional makeup artist to design a makeover tailored to the website you’re aiming to join or have recently joined.
For instance, you could stick to a conservative color palette for LinkedIn, and then add a bit of pizzazz for OKCupid or Nerve.Continue reading...