Learn more about Sustainable Brands 2015 San Diego

brand news

Brand News: Red Lobster, Ford, Wendy's and more

Posted by Dale Buss on July 29, 2014 09:12 AM


Darden CEO steps down as new Red Lobster owner takes brand upmarket.

Ford raises prices for new F-150 pickup with aluminum body as Ram battle intensifies.

Los Angeles Clippers are cleared for sale to former Microsoft CEO Steve Ballmer.

McDonald’s Japan head apologizes for meat scandal as McDonald’s US deemed “joint employer” in NLRB ruling.

Facebook pushes mobile users to Messenger app as Instagram tests (name-challenged) Snapchat rival Bolt.


BMW unveils cheaper, suitcase-sized EV charger.

Cadillac brings wireless smartphone charging to some 2015 models.

CNET announces hybrid paywall model.

Dirt Devil and Hoover owner fires up marketing.

GM remains mired in dealership-closure issues in Canada, hurting sales.

Jimmy Dean looks #beyondbreakfast.Continue reading...

brand news

In the News: Black Friday, Apple, Sony, AOL & more

Posted by Dale Buss on November 3, 2011 08:54 AM

In the News

Amazon opens Black Friday deals site early, while Walmart offers sneak peak at Black Friday specials on Facebook and its Sams Club unit enhances the holiday-shopping experience.

Apple acknowledges iPhone battery problem.

Sony predicts $1-billion loss.

AOL posts loss despite ad gains.

Diamond Foods punished by investors for accounting delay in purchase of Pringle's from P&G.

Ford launches licensed-products website.

GlaxoSmithKline settles with U.S. over investigations.Continue reading...

brand bites

Brand Bites: Dancing Pizza Edition

Posted by Abe Sauer on August 13, 2010 01:00 PM

Pizza Hut viral dance craze sweeps South Korea, wooing teens with with in Seoul. (above)

OkCupid dating site breaks down attractiveness of users based on camera and mobile phone brands: Panasonic > Canon > Nikon.

Denny's joins the ridiculous sandwich wars with a Cheese stick sandwich.

New York City transit authority relents and accepts ads referencing 9/11 (more background here).

french fry ad crosses over, literally.

Playboy's iPad app disappoints with no-nudity policy (that's right: Hef's keeping the smoking jacket on).Continue reading...

branded beauty

Estee Lauder Gives Women Pretty Facebook Profile Pics

Posted by Sara Zucker on October 12, 2009 12:30 PM

We all strive to put our "best face forward" on social networking sites. On Facebook, to add another cliché, the right profile picture is worth a thousand words. (Or, for the lucky, a thousand dates.)

This reality has inspired the latest branding initiative from Esteé Lauder:  “Your Beauty. Your Style. Your Profile.” The beauty company will be holding events across the country where ladies (and, I’m sure, men who want to look pretty) can meet with a professional makeup artist to design a makeover tailored to the website you’re aiming to join or have recently joined.

For instance, you could stick to a conservative color palette for LinkedIn, and then add a bit of pizzazz for OKCupid or Nerve.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia