Best Global Green Brands 2014

brand news

In the News: Black Friday, Apple, Sony, AOL & more

Posted by Dale Buss on November 3, 2011 08:54 AM

In the News

Amazon opens Black Friday deals site early, while Walmart offers sneak peak at Black Friday specials on Facebook and its Sams Club unit enhances the holiday-shopping experience.

Apple acknowledges iPhone battery problem.

Sony predicts $1-billion loss.

AOL posts loss despite ad gains.

Diamond Foods punished by investors for accounting delay in purchase of Pringle's from P&G.

Ford launches licensed-products website.

GlaxoSmithKline settles with U.S. over investigations.Continue reading...

brand bites

Brand Bites: Dancing Pizza Edition

Posted by Abe Sauer on August 13, 2010 01:00 PM

Pizza Hut viral dance craze sweeps South Korea, wooing teens with with in Seoul. (above)

OkCupid dating site breaks down attractiveness of users based on camera and mobile phone brands: Panasonic > Canon > Nikon.

Denny's joins the ridiculous sandwich wars with a Cheese stick sandwich.

New York City transit authority relents and accepts ads referencing 9/11 (more background here).

McDonald's
french fry ad crosses over, literally.

Playboy's iPad app disappoints with no-nudity policy (that's right: Hef's keeping the smoking jacket on).Continue reading...

branded beauty

Estee Lauder Gives Women Pretty Facebook Profile Pics

Posted by Sara Zucker on October 12, 2009 12:30 PM

We all strive to put our "best face forward" on social networking sites. On Facebook, to add another cliché, the right profile picture is worth a thousand words. (Or, for the lucky, a thousand dates.)

This reality has inspired the latest branding initiative from Esteé Lauder:  “Your Beauty. Your Style. Your Profile.” The beauty company will be holding events across the country where ladies (and, I’m sure, men who want to look pretty) can meet with a professional makeup artist to design a makeover tailored to the website you’re aiming to join or have recently joined.

For instance, you could stick to a conservative color palette for LinkedIn, and then add a bit of pizzazz for OKCupid or Nerve.Continue reading...

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