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brand bites

Brand Bites: Walmart Gets Fruity, Purina's Taking Dog and more

Posted by Abe Sauer on December 2, 2011 12:09 PM

Walmart gifts holiday shoppers with Frank the Fruitcake web series.

War on Christmas, Part 4,327: Mill's Fleet Farm bans Salvation Army bell ringers. Invites inevitable criticism. Invites them back.

More trouble for Chrysler's JLo-Fiat Bronx ad. This time, allegations of copyright violation.

Olla condom brand's "Unexpected Babies" campaign sends men Facebook requests from their unborn children.Continue reading...

brand wars

Will Occupy Black Friday Build on Buy Nothing Day?

Posted by Abe Sauer on November 25, 2011 10:15 AM

While one third of the Occupy Wall Street movement is working on bail money, and another third on getting the mace out of its eyes, the other third is thinking about actions to further spread the message and expand the movement. One of the possibilities is an "Occupy Black Friday" campaign.

In various cities, those involved in the Occupy movement this week floated the idea of an "Occupy Black Friday" plan to keep the momentum going on the biggest shopping day of the year. While it's not clear what these plans are, the approach has a precedent.

"Buy Nothing Day 2011" is still being promoted by AdBusters, the Canadian organization credited with (at least co-) launching the Occupy Wall Street movement. Will Occupy Black Friday be a day of confrontation or one of passive boycott? And if it's the latter, will anyone care?

The very loosely organized OBF movement has thus far expressed a number of motivations for its actions. There are, of course, the standard gripes about corporations and profit and a nation of blind consumerism. But a subset of OBF is motivated by outrage at the demands placed on employees.Continue reading...

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