brands with a cause
Posted by Mark J. Miller on October 1, 2012 01:27 PM

Ben Cohen may be a member of the elite 1% in America, but he’s a hippie at heart and always has been up for helping out the other 99%. Although the Ben & Jerry’s ice cream brand he co-founded with buddy Jerry Greenfield is now owned by Unilever, the brand still reflects their left-leaning vision by maintaining a commitment to activism, funded by a foundation to support “social justice, environmental protection, (and) sustainable food systems.” Plus, what makes the world happier than free ice cream? Ben & Jerry’s has been hosting a free cone day every year since it started in 1979.
Well, there’s one group of folks who aren’t too happy with Cohen today: Occupy Wall Street.Continue reading...
More about: Ben & Jerry's, Ben Cohen, Jerry Greenfield, Occupy Wall Street, Protests, Activism, Barclays, Barclays Center, Adidas, London 2012, Olympics, Donald Trump, NFL, Unilever, Corporate Citizenship, CSR, Cause Marketing, PR, Politics, Sustainability, Leadership
the revolution will be televised
Posted by Sheila Shayon on September 17, 2012 03:15 PM

Occupy Wall Street protesters gathered in New York's financial district to mark the first anniversary of the movement, their presence contained by metal barriers and riot-clad police forming human walls. The current activities, dubbed a “roving carnival of resistance” include “nonviolent civil disobedience” as well as events planned in at least 15 other cities including Asheville, North Carolina, San Francisco and Hilo, Hawaii.
Chants of "All day, all week, Occupy Wall Street" and "We got sold out, banks got bailed out," greeted Wall Street workers arriving at their offices, echoes of the original goal of the protest to generate "a swirl of mobile occupations of corporate lobbies and intersections," as stated on the Occupy website for the Sept. 15-17 anniversary events, promoted on Twitter with the hashtags #S15, #S16 and #S17.Continue reading...
More about: Occupy Wall Street, Banks, Financial Services, Activism, Protests, Politics, Wall Street, Trademark, Twitter, Social Marketing, Social Media, Arab Spring
London 2012
Posted by Mark J. Miller on June 25, 2012 01:26 PM

With 32 days before the London 2012 Summer Olympic Games kick off in London....
Official sponsor McDonald's UK offers sneak peek at designer Wayne Hemingway's sustainable, Mad Men-inspired uniforms that will debut at its biggest restaurant (if for only six weeks), which is now under construction at the London Olympics Park:Continue reading...
More about: London 2012, Olympics, Sports, Sponsorships, ASICS, BBC, BP, British Airways, Cadbury, Coca-Cola, Dollar General, Foxtel, McDonald's, Nike, Wayne Hemingway, National Lottery, P&G, Pampers, Prada, Red Bull, Visa, Campaigns, Advertising, Twitter, Social Marketing, Occupy Wall Street, The Clash, Team GB, Team USA, Team Australia, Design, Sustainability, LOCOG, Saudi Arabia, Lolo Jones, Morgan Freeman
brand news
Posted by Shirley Brady on April 30, 2012 05:15 PM

Angry Birds Space sets mobile download record.
Apple and Microsoft face price-gouging inquiry in Australia.
Barack Obama tests "Forward" as a campaign slogan.
BP will pay $4 billion on new oil rigs in the Gulf of Mexico this year.
BlackBerry will be in the hot seat at BlackBerry World conference by RIM on Tuesday.
Broadway tests autism-friendly theater performances.
Brooklyn Nets unveils new team logo designed by Jay-Z.
Chrysler boosts Jeep production.
Facebook will announce a "life-saving tool" on Good Morning America on Tuesday.Continue reading...
More about: Brand News, Angry Birds, Apple, BlackBerry, BP, Broadway, Brooklyn Nets, Chrysler, Coca-Cola, Facebook, Gap, Gap Inc., Genentech, Google, Jeep, Kmart, Microsoft, Monster Beverage Corp., NAB, Old Navy, Pepsi, Pretzel Crisps, RIM, Rovio, Sears, Toyota, Beijing Auto Show, China, Occupy Wall Street, New York, World Trade Center, The Economist, Jay-Z, Sandra Lee, Barack Obama, Logos
brand bites
Posted by Abe Sauer on February 3, 2012 11:46 AM
Old Spice Man is back — this time, it's Terry Crews — in a trio of commercials directed by comic writers Tim Heideker and Eric Wareheim from Tim and Eric Awesome Show, Great Job!
Crews video-bombs other P&G brand spots: for Charmin, Bounce and, for fun, a vending machine full of snacks.Continue reading...
More about: Brand Bites, Old Spice, P&G, Apple, Bounce, Charmin, Chipotle, Gatorade, JCPenney, LG, Next, Nintendo Wii, Occupy Wall Street, PETA, Pepsi, Powerade, Reebok, Snicker, Twitter, Vineyard Vines, Helena Christensen, Terry Crews, Penelope Cruz, Ellen DeGeneres, Leonardo DiCaprio, Geri Halliwell, David Lynch, Eva Mendes, Brad Pitt, Bar Rafaeli, Sofia Vergara
brand news
Posted by Dale Buss on January 3, 2012 09:11 AM

Altria launches tobacco rights website.
Apple sees its devices dominate mobile ordering as brand plans books announcement and sets Red Friday sales event for Asia.
Avery Dennison sells office and consumer products business to 3M.
Axe woos young males with interactive comic book.
Bentley plans luxury SUV.
BMW sees 2012 premium growth.
BP sues Halliburton over Gulf spill, includes anti-BP protesters in new ad.
Bridgestone kicks off Super Bowl campaign at NHL Winter Classic.
Brisk ties into Star Wars 3D theatrical launch with mobile campaign.
Cadbury adopts vertical shelf-ready packaging.Continue reading...
More about: Brand News, Altria, Apple, Avery Dennison, Axe, Bentley, BMW, BP, Brisk, Cadbury, Camry, Cigna, Coca-Cola, Comcast, ConAgra, Crystal Light, DirecTV, Domino's, Express Scripts, Facebook, Fiesta Bowl, Fisker, Ford, Google, Google+, Halliburton, Honda, Kraft, Levi's, Lloyds, London 2012, Mahindra & Mahindra, McDonald's, Mercedes-Benz, NBC Sports Network, NHL, Occupy Wall Street, PepsiCo, PBS, Saab, Samsung, Starbucks, Super Bowl, Tiffany, Tostitos, Toyota, Twitter, UAW, Versus, Volkswagen, Walgreen's, Wendy's, 3M
brand news
Posted by Dale Buss on December 2, 2011 09:04 AM

American Airlines parent AMR bankruptcy could foist huge losses on key creditors.
Apple co-founder Steve Jobs honored with exhibition highlighting his patents and trademarks.
AT&T blasts federal critique of T-Mobile deal, as AT&T, Sprint and T-Mobile deal with Carrier IQ privacy concerns.
Barnes & Noble continues to struggle financially with digital transition.
Chili's drives menu changes and sales with retrofit.
Disney raises dividend to highest level in 20 years.
Fiat closes plant as European demand falls.
GM offers to buy back Volt from owners.Continue reading...
More about: Brand News, AMR, Apple, AT&T, Amazon, Barnes & Noble, Carrefour, Chili's, Discover, Disney, FarmVille, Fiat, GM, Google, Groupon, Honda, Lorillard, Maker's Mark, Mary Kay, Nestle, Nissan, Occupy Wall Street, Occupy Las Vegas, Planet Smoothie, Post, Prime, Ralcorp, RIM, Red Mango, Shell, Sprint, T-Mobile, Tasti D-lite, Tepco, Thomson Reuters, USPS, Volt, Walmart, Zynga, Steve Jobs
news you can booze
Posted by Abe Sauer on November 30, 2011 07:14 PM

When Jay-Z's Rocawear brand yanked its "Occupy Wall Street" shirts over criticism about profiting off a social movement (with no plans to donate anything back to Occupy Wall Street), the lesson was clear: Those capitalizing on OWS must tread lightly or risk major PR blowback.
With this in mind, the future of one trademark application (filed Nov. 19th) is very intriguing. The mark, "Wine for the 99%," was requested by massive wine conglomerate The Wine Group LLC.Continue reading...
More about: Occupy Wall Street, Occupy Movement, Protests, Activism, Social Marketing, Jackson Browne, Politics, Economy, The Wine Group, Rocawear, Jay-Z, Franzia, Mogen David, Corbett Canyon, Glen Ellen, Fisheye