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brand news

In the News: BBC, McDonald's, AdWords and more

Posted by Dale Buss on October 23, 2012 09:02 AM

In the News

BBC sees editor step aside amid Jimmy Savile sex scandal as director goes before government inquiry.

McDonald's teams up with Rovio for Angry Birds promotion in China.

Google defends trademark challenge to its AdWords service.

Adobe campaign uses blunt language.

Apple tests ability to stay ahead of the curve with new iPad reveal today.

Brand India is promoted with China trade show.

Denny's launches menu inspired by The Hobbit.

DuPont cuts outlook and plans to cut 1,500 jobs.

Facebook surges in fan engagement with restaurants.Continue reading...

brand news

In the News: A123, Bank of America, Coca-Cola and more

Posted by Dale Buss on October 17, 2012 09:09 AM

In the News

A123 Systems files for bankruptcy.

American Airlines adds meal reservations at O'Hare flights.

Avon is warned by FDA on marketing of anti-wrinkle products.

BP nears deal to sell Russian stake.

Bank of America earnings plunge over charges related to Merrill Lynch acquisition.

Cargill launches campaign for Truvia to benefit Bolivian children.

Coca-Cola braces for China slump.Continue reading...

brand news

In the News: iPhone 5, Foxconn, Fiat and more

Posted by Dale Buss on September 24, 2012 09:02 AM

In the News

Apple flirts with first trillion-dollar valuation for a company as iPhone 5 first weekend sales top five million and Apple tops YouTube and Aston Martin as "coolest UK brand." Apple also halted production at Foxconn factory after mass brawl, and seen hogging new iPhone for its own stores. Its legal team has also asked CA judge to boost award from Samsung.

Alfa Romeo plots return to USA, with Chrysler helping Fiat.

American Airlines racks up flight delays and cancellations.

Applebee's reboots its marketing with inflatable dolls.

Boeing struggles with makeover of 777.

Conde Nast launches French Vanity Fair into economic headwinds and skepticism.Continue reading...

brand extensions

Ocean Spray Expands Brand, Up to its Waders in New Products

Posted by Dale Buss on June 17, 2011 01:00 PM

Those decidedly un-hip guys in decidedly un-hip outfits, standing out in the middle of a cranberry bog, have re-energized advertising (even in French, as above) for Ocean Spray, the New England cranberry growers’ cooperative. But unfortunately, the wacky setting for its ads hasn’t turned around the bottom line: Ocean Spray brand’s year-over-year juice-sales growth has been sliding for four years.

So, the brand has been busily leveraging the versatility of the tart little berry and the authenticity of its health message — cranberry juice has lots of antioxidants and also helps battle urinary-tract infections, specifically, for reasons that scientists don’t fully understand — into a still-larger portfolio of products.Continue reading...

health matters

USDA Food Pyramid About to Crumble

Posted by Dale Buss on June 1, 2011 05:00 PM

The next effort by the federal government to get Americans to eat better: junk the iconic food pyramid in favor of a new healthy-eating logo and visual systems that looks more like a dinner plate.

That makes sense. With the original pyramid conceived decades ago, consumers were supposed to favor foods depicted in the icon’s wide base, such as whole grains and vegetables – as the “basis” of a healthy diet.

The allegedly worse-for-you stuff, such as fats and meats, were relegated to smaller portions near the top of the pyramid. But not surprisingly, this confused many Americans. Isn’t the best stuff supposed to be at the pinnacle of anything? Besides, geometry is a tough subject.Continue reading...


Yes, Virginia: Macy's Does Have Holiday Marketing Down to a Science

Posted by Caroline Smith on November 15, 2010 04:00 PM

The majority of retailers seem to jump right from Halloween to Christmas with nothing more than a mere nod towards Thanksgiving and a few glittery gourds in the window display. Based purely on the gathering together of family, it is a holiday which does not require much decoration, dressing up or gift-giving.

But this is America, and we cannot let that slide!

Luckily, Macy’s saves the day on Nov. 25 with its annual Thanksgiving Day Parade, chock full of tethered (and untethered) commercialism. After all, the retail giant has a Black Friday sale the day after to promote — and holiday shoppers to excite, of course.

Cue its child-oriented marketing machine, including the extended commercial that is Yes, Virginia — its animated special airing on CBS on Dec. 17.Continue reading...

brand news

Brands to Watch: Apple, Morgan Stanley, More Recalls

Posted by Shirley Brady on October 20, 2010 05:30 PM

Brands to Watch

The latest product recalls dinging brands: Graco (2 million strollers following infant strangulation deaths), Chrysler (26,000 vehicles, fluid leak check), Volvo (10,000 vehicles, air bags system check).

Apple unveiled two new MacBook Air ultralight laptops (that use flash memory for storage instead of hard drives) at a Back to Mac even, where it also promised updated software for its Macintosh computers that borrows FaceTime and other features from its iPhone and iPad. Also featured: improved iLife '11 personal productivity suite and a sneak peek at Mac OS X Lion.

AT&T will offer WellDoc’s FDA-approved mobile phone-based diabetes management solution to select employees.

BET goes pink in honor of Breast Cancer Awareness month.Continue reading...

chew on this

JetBlue Adds Long-Haul Food Service

Posted by Shirley Brady on June 22, 2010 04:00 PM

JetBlue fliers getting tired of a diet of Terra Blues chips, chocolate chip cookies and DirecTV, rejoice! The airline today announced on its corporate blog that it will start selling food on longer haul flights. While not exactly a nourishing meal, the carrier will begin selling snack boxes (priced at $6 each) on its flights longer than 3 hours and 45 minutes.

The five transfat-free selections will include a "Wake Up" breakfast box on morning flights. The company, which is also promoting its beverage brand partners with an Ocean Spray campaign in its bigger U.S. markets, had been one of the last holdouts among U.S. domestic airlines to offer in-flight meals.

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