Posted by Dale Buss on October 23, 2014 02:56 PM
Nothing says holiday shopping like "immediate gratification." That's why Macy's is ready to roll out a proximity-marketing platform in partnership with Google that will lead shoppers to the specific item they're seeking—and also will offer suggestions about merchandise in their local Macy's that consumers may not be thinking about, Ad Age reports.
"We have seen encouraging results" from the program that Google and Macy's began testing about a year ago in San Francisco, Jennifer Kasper, group vice president of digital media and multicultural marketing at Macy's, told Ad Age. Shoppers "can go into a physical store and have immediate gratification."
Google's expanding roll-out of its proximity-marketing platform, Nearby, echoes Apple's iBeacon rollout and the Continuity platform for Android devices. The basic idea is to tap into the marketing and sales possibilities of using GPS, in-store "beacons" and other devices to give consumers promotional stimuli at times that it can be most effective: While they're in or near retail stores.Continue reading...
Posted by Dale Buss on May 6, 2014 09:06 AM
TOP 5 STORIES
Bayer buys Claritin and other consumer brands from Merck for $14 billion.
Fiat Chrysler bets on Jeep, Alfa Romeo in global vision under new five-year plan.
GE bid of $17 billion for Alstom power unit falls short, French president says.
Office Depot plans to close 400 stores.
Walmart finally grows online sales faster than Amazon.
MORE BRAND NEWS:
adidas looks to sell Rockport brand as company misses on profit.
Apple reveals $60 million compensation package for new retail chief Angela Ahrendts.Continue reading...
Posted by Dale Buss on March 6, 2014 03:42 PM
Is it only online sales? Dwindling incidence of printing from the computer? Or are the winter weather, slow-growth economy, and dollar stores also to blame for the fact that Staples has become the second major chain this week to announce a mass closing of stores.
The nation's largest office-supply company, one that helped remake the face of American retailing a generation ago into a collection of "big boxes," said it's going to close more than 10 percent of its North American stores by the end of next year, up to 225 of them, as part of a plan to save about $500 million a year.
The reason cited is that nearly half of Staples' sales now are online, both to businesses and consumers, and it must adjust. "This is essential," Staples CEO Ron Sargent told analysts, according to the Associated Press in describing his plan to "fundamentally reinvent" Staples.Continue reading...
Posted by Dale Buss on November 13, 2013 09:06 AM
Starbucks ordered to pay Kraft $2.7 billion in losing coffee-package dispute.
Johnson & Johnson said to agree to $4 billion settlement over hip implants.
Unilever opts for sustainable palm oil.
Bloomberg says news service didn't kill articles on China.
Boeing vote tests union strength.
Chrysler brand chief leaves to head Maserati marketing.
Fantex delays "IPO" of injured NFL star.
Foxconn sees profit growth slow sharply.
Girls Gone Wild is up for sale.
GM shifts international headquarters to Singapore from Shanghai.
Hulu wants to be offered with pay-TV bundles.Continue reading...
Posted by Dale Buss on November 6, 2013 09:22 AM
Starbucks commits to recruiting 10,000 veterans and Army spouses while Walgreen offers military-only discount on Veterans Day.
Nokia swipes at Samsung with lower-priced phablet.
Cargill begins labeling its "finely textured" beef aka "pink slime."
Abercrombie & Fitch expects weak holiday sales.
Acer ousts CEO as another victim of iPad.
Apple adds suppliers to boost iPhone and iPad production as it claims fifth place in China mobile market.
Boeing plans to build 777x jet in Washington State.
Brides Magazine wants its new app to take on dress counterfeiters.
Burger King plans to bring back Big Mac copycat.
CNN turnaround runs into heavy viewer indifference.
Deadline.com severs ties with Nikke Finke.
Goodyear glides with US ski association.Continue reading...
Posted by Dale Buss on October 21, 2013 09:27 AM
Netflix poised to pass HBO in paid US subscribers.
Chipotle raises menu prices for '14 due to higher costs, GMO shift as it moves East with tofu burrito.
Under Armour opens store in Shanghai and seeks the next big thing with inventor competition.
AT&T receives $4.9 billion in cell-tower deal.
Amazon bets on "betas" to turn web viewers into shoppers.
Apple adjusts tablet strategy to protect lead.
Art Van Furniture extends Michigan based into Chicago market.
Associated Press plans to enable sponsored content.
BlackBerry raises Canadian security concerns with potential deal abroad.
Bon Appetit is magazine of the year for Advertising Age.Continue reading...
Posted by Alicia Ciccone on June 12, 2013 07:37 PM
Founded in 2007, SundaySky has delivered over 100 million "SmartVideos"—personalized, real-time videos that help major brands like AT&T, Lenovo and Office Depot engage with their customers.
Playing on the growing "screen culture," SundaySky can produce an informative, direct-to-consumer video in seconds thanks to data, like product pricing or personal account details being pushed to the platform. The company's proprietary video platform, called "Videolet," is comprised of "data, logic, creative, delivery, analytics and optimization"—resulting in a bite-sized but informative flow of information.Continue reading...
Posted by Mark J. Miller on February 19, 2013 09:58 AM
Retailers OfficeMax and Office Depot are close to becoming one entity, a source tells Reuters, in order to pose a more serious threat to competitors like Staples and Amazon. It isn’t a done deal just yet but the expected stock-for-stock merging could happen—or fall apart—this week.
The rumored merger has already set both retailers' stocks aflame, with Office Depot jumping 28 percent to $5.89 per share and OfficeMax surging 19 percent to $12.77 per share. According to Bloomberg, the companies have been discussing a possible stock swap that would "create a single office supply retailer to compete with Staples."
While the two companies wouldn’t comment, “one of OfficeMax's top shareholders, Neuberger Berman, said it would support a merger with Office Depot depending on terms of the deal,” the Chicago Tribune reports.Continue reading...