brand news
Posted by Dale Buss on February 19, 2013 08:53 AM

Boeing faces looming strike vote following Dreamliner tumult.
GE seeks inventions via social campaign.
Burberry lauded for London Fashion Week digital experience.
Amazon acts on controversy over German TV show about its workers.
Audi blocks use of GQ3 vehicle name by Qoros of China.
BP faces next bout of Gulf spill liability.
Cracker Barrel can't shake off activist shareholder.
Danone cuts 900 jobs in Europe.
Ferrari plans to price new supercar starting at 1 million euros.Continue reading...
More about: Brand News, Amazon, Audi, BP, Boeing, Cracker Barrel, Danone, Ferrari, Fisker Automotive, Four Seasons, Gallo, Geely, Group 1 Automotive, Hilton, J.C. Penney, Marriott, Macy's, Martha Stewart Living, Nascar, Nestle, Office Depot, Office Max, Poland Spring, Prada, Qoros, Ruth's Chris Steakhouse, Samsung, Sony, Volkswagen
retail watch
Posted by Dale Buss on August 28, 2012 11:28 AM

Back-to-school season may not be what it used to be. Under the "new normal" that is the American consumer economy these days, many children, teenagers and their parents appear to be delaying their school-related purchases this season, according to the New York Times. Thus, the full swing of this year's back-to-school shopping blowout may amount to less than has traditionally been the case.
Some of the delay is because kids and parents are holding back to make sure they buy the stuff that's truly on trend, the newspaper says. And unusually hot weather has left some consumers decidedly not in the mood to shop for pants with legs and shirts with sleeves. Another factor is that households don't have to head into stores as early because they research more of their purchases online beforehand and, aware of retailers' strategies, hold out until later in the season when bargains are better.
The back-to-school season is the second-largest sales period for U.S. retailers, after the Christmas holidays. Continue reading...
More about: Abercrombie & Fitch, Back-to-School Shopping, IPad, J.C. Penney, Kohl's, Vera Bradley, Facebook, Brickfish, National Retail Federation, Office Depot, Office Max, Old Navy, Target, U.S. Economy, Whole Foods
mobile commerce
Posted by Sheila Shayon on May 16, 2012 02:12 PM

The race for NFC-based mobile payments is heating up with projections for 2013 exceeding $13 billion globally, up from just over $7 billion in 2011, according to Gartner research.
Isis, the mobile-payments joint venture backed by AT&T, T-Mobile and Verizon, has signed up Coca-Cola, Macy’s, Aéropostale, Dillard’s, Foot Locker (and its subsidiary Champs Sports) and Jamba Juice, as well as hundreds of local retailers in Texas and Utah who will start accepting Isis payments by this summer.
Both Isis and competitor Google Wallet use NFC chips that store user’s credit card data or pre-loaded digital cash. Both companies are also working with check-out scanners and retailers including Gap, Office Max, Toys ‘R’ Us and Walgreens.
Google Wallet is currently available on four Sprint handsets and none from the mobile operators backing Isis. Sprint is the only U.S. carrier backing Google Wallet and to that end just released the LG Optimus Elite for Virgin Mobile.Continue reading...
More about: Mobile, Mobile Commerce, Retail, NFC, Isis, Google, Google Wallet, AT&T, T-Mobile, Sprint, LG, Virgin, Virgin Mobile, Verizon, Coca-Cola, Macy’s, Aéropostale, Dillard’s, Foot Locker, Jamba Juice, PayPal, Rogers, CIBC, Telus, Gap, Office Max, Home Depot, Office Depot, Toys R Us, Walgreens, Financial Services, Banking
holidaze
Posted by Caroline Smith on November 15, 2010 04:00 PM
The majority of retailers seem to jump right from Halloween to Christmas with nothing more than a mere nod towards Thanksgiving and a few glittery gourds in the window display. Based purely on the gathering together of family, it is a holiday which does not require much decoration, dressing up or gift-giving.
But this is America, and we cannot let that slide!
Luckily, Macy’s saves the day on Nov. 25 with its annual Thanksgiving Day Parade, chock full of tethered (and untethered) commercialism. After all, the retail giant has a Black Friday sale the day after to promote — and holiday shoppers to excite, of course.
Cue its child-oriented marketing machine, including the extended commercial that is Yes, Virginia — its animated special airing on CBS on Dec. 17.Continue reading...
More about: Retail, Macy's, Seasonal Marketing, Disney, Buzz Lightyear, Shrek, Pillsbury Doughboy, Diary of a Wimpy Kid, Kanye West, Kylie Minogue, Kung Fu Panda, Kinect, Nickelodeon, Office Max, Microsoft, Morton Salt, Food Network, Ocean Spray, Delta Airlines, Juanes, Dora the Explorer, CBS