Wear Your Face: Braun Benefits UNICEF with Book of Famous Faces

When you manufacture electric razors, you spend a lot of time thinking about the shape of people’s faces and noticing how much the simple construction and care of a face communicates about somebody.

Procter & Gamble’s Braun brand took that notion and created the “Wear your face” campaign, which is now turning into a book that will benefit UNICEF. The book, Wear Your Face: Portraits of Men of Varying Ages, Origin, and Character, was the idea of BBDO Proximity Duesseldorf creative director Olaf Reys, who worked on the Braun campaign for P&G.

Reys teamed up with some of the world’s best-known photographers to capture some of the world’s best-known faces, including George Clooney, Robert de Niro, Mickey Rourke, and Mick Jagger.

“Today the male public image is multifaceted and malleable, presenting a kaleidoscope of diversity and sophistication,” Reys said in a press release. “The work I amassed is a visual documentation of how far society has moved towards a more tolerant interpretation of masculinity – and femininity.”Continue reading...