Posted by Shirley Brady on May 14, 2013 11:03 AM
While he may not be as funny as Terry Crews for Old Spice, Nike has tapped tennis champ Roger Federer for a new campaign featuring its Nike Free Trainer 5.0 shoe and a pesky mosquito. Check out the new Crews for Old Spice campaign below.Continue reading...
Posted by Sheila Shayon on April 10, 2013 03:37 PM
Social media mavens gathered in New York City Monday night for the 5th annual Shorty Awards, which honors the best short form content across Twitter, Facebook, Tumblr, YouTube, Foursquare and more.
Considered the Oscars for Twitter, the of-the-moment awards ceremony garnered more than 1.8 million tweet nominations during this year's voting process. With acceptance speeches limited to 140 characters, the awards capture the brightest spots on social, from the most viral memes to the most shared social campaigns.
Started in 2008 by tech startup Sawhorse Media, the first Shorty Awards catered to a small audience of 300, but since then, the importance of social media campaigns have grown exponentially.Continue reading...
Posted by Abe Sauer on April 2, 2013 11:01 AM
In the future, all advertising will be based on the Old Spice Guy. The sooner we accept it the better. The latest entry into the field is Kraft Dressing's Zesty Italian salad dressing line with, wait for it, "The Zesty Guy."Continue reading...
Posted by Sheila Shayon on March 29, 2013 06:22 PM
Head & Shoulders is... head and shoulders above the competition in its latest “Season of the Whiff” campaign breaking April 1, selling flake-free hair with a sweet but manly scent.
The Procter & Gamble brand, along with "Mane Man" Angels of Anaheim pitcher C.J. Wilson and his teammate Josh Hamilton, are challenging men “to take a whiff of what a double dose of confidence smells like” for the launch of new Head & Shoulders with Old Spice—the official shampoo of Major League Baseball for the past three years.Continue reading...
Posted by Dale Buss on March 29, 2013 09:15 AM
Subway named top QSR brand in new study.
Google tests same-day delivery business.
Amazon plans to acquire Goodreads book site.
AOL teams up with coach Phil Jackson to punk Twitter.
Apple faces heightened oversight in China.
Audi aims at Mercedes-Benz CLA with new A3 sedan.
Deutsche Telekom runs into opposition over proposed merger of T-Mobile with MetroPCS.
eBay says it is "now playing offense."
FX pitches new FXX channel at Millennials.Continue reading...
Posted by Shirley Brady on March 11, 2013 08:45 AM
Adidas aims to outrun Nike with bouncier shoes (Boost), Google ad test and increased soccer focus as Confederation Cup and FIFA World Cup loom, while Nike feels the heat in China.
Disney's Oz: The Great and Powerful wins weekend box office, marking a comeback for Disney's studio arm.
Old Spice introduces wolfish marketing director to boost men's animal magnetism.
America's Brand USA global marketing arm expands reach with $200M boost and German campaign.
Apple CEO Tim Cook may testify in e-book antitrust suit.
Beam looks past corruption scandal with new brand strategy in India.
Bumblebee and Chicken of the Sea expand U.S. tuna recall.Continue reading...
Posted by Dale Buss on February 3, 2013 02:04 PM
It's a classic football play: the end around, where the offense skirts the brunt of the defense in search of easy yardage on the perimeter. It's the same kind of approach being used for the Big Game by an increasing number of Super Bowl advertisers.
Well, they're not exactly "Super Bowl" advertisers. These brands avoid having to confront the $4-million pricetag of a full-run, 30-second Super Bowl ad on CBS by assembling regional and even national blocs of time on local TV stations. Because viewership on pretty much every CBS affiliate in America will be at an annual high on Sunday evening, just as on the network as a whole, these brands can be assured of getting great bang for their buck.
Old Spice is launching arguably the strangest end-run for Sunday. The P&G brand could well afford to take out a national ad during the game to promote its new Wild Collection campaign. But instead, Old Spice is running the ad above only on the CBS affiliate in Juneau, Alaska, promoting the brand's new premium line of guy scents including Wolfthorn. Alaska, you see, has America's biggest wolf population.Continue reading...
Posted by Shirley Brady on January 31, 2013 07:55 PM
The Old Spice Man is no longer on a horse, but he's got a few other creatures at his back.
The latest W+K effort by director Tom Kuntz for the P&G-owned brand promises unbridled (yet elegant) animal magnetism with The Wild Collection, a trio of manly new scents: Wolfthorn, Hawkridge and Foxcrest. The tagline, naturally, is "Answer the smell of the wild."
Watch the first two spots, featuring tuxedo-clad gents and their wolf and hawk companions, along with their social messaging, below. Update: According to Ad Age, the Wolfthorn spot will run during the Super Bowl — but only in Alaska, home to America's biggest wolf population.Continue reading...