brand evolution
Posted by Mark J. Miller on November 1, 2012 04:33 PM

Depending where you were, you may have celebrated Halloween on Oct. 31st. At Procter & Gamble, they've been celebrating the company's 175th anniversary.
That's right: P&G – mother of such consumer packaged goods icons as Tide, Pampers, and Comet, among others – is now 175 years old, but a look back at the company's history reveals that the whole endeavor might not have started if an errant flame and a rapscallion hadn’t done their dirty work all those years ago — or if an opinionated father and father-in-law hadn't intervened.
Or put another way, Mr. Procter's failures in England led to P&G's global success today — and Procter took a Gamble that paid off.Continue reading...
More about: P&G, CPG, Heritage Brands, Anniversaries, Bounce, Braun, Charmin, Comet, Crest, Downy, Duracell, Gillette, Iams, Olay, Old Spice, Olestra, Oral-B, Pampers, Pantene, Prell, SK-II, Tide, Unilever, Vicks, London 2012, Olympics, Bob McDonald, Marc Pritchard
sip on this
Posted by Dale Buss on June 7, 2012 11:55 AM

The last major food that promised to cut weight by inhibiting digestion of fat after ingesting it was potato chips that contained Olestra. And we know what happened with that.
Now, Japan's Kirin Holdings is selling a beverage called Kirin Mets Cola that claims to reduce fat absorption by the body if it's consumed with a meal. Launched in Japan in April in 480ml bottles, Mets Cola became the first cola to receive clearance under Japan's strict new food-regulatory regime, according to BeverageDaily.com.
While it has nothing to do with the New York Mets or baseball, it certainly has a pitch as a "fat busting health drink" for men. No surprise, the cola drink is a runaway hit in Japan.Continue reading...
More about: Kirin, Kirin Mets Cola, Japan, Beverages, Cola, Soda, Health, Obesity, Diet, Joe Yabuki, Advertising, FTC, Olestra, Celsius, P&G