brand challenges
Posted by Dale Buss on October 8, 2012 05:07 PM

The stock woes of Facebook, Zynga and other can't-miss investment darlings of the internet have distracted people from Groupon's travails. But as the daily-deals website nears the November anniversary of its IPO, Groupon appears to have many long-term challenges on its plate.
Groupon has run into stiff competition for signing up the local merchants across the country that provide the deals to fuel Groupon's discount machine. At the same time, some analysts assert, it's been difficult for Groupon to engender brand loyalty among consumers because, after all, ultimately what discount-seeking consumers want is the biggest discount — whoever provides it to them.
As a result, Groupon's growth has been slowing. And even as the Chicago-based company has tried to counter that by hiring more salespeople to sign up local merchants to provide discounts, other digital companies are trying to poach Groupon's best talent because they see weakness in the company.Continue reading...
social media watch
Posted by Sheila Shayon on June 6, 2012 05:02 PM

As promised last month, Sean Parker and Shawn Fanning's Airtime has gone live, with the tagline "Create shared experiences with the people you know, and the people you want to know." The social video chat service from Shawn Fanning and Sean Parker is officially on the air, launching at a New York press conference with Jim Carrey, Julia-Louis Dreyfus, Ed Helms, Joe McHale, Jimmy Fallon, Olivia Munn, Alicia Keys and Snoop Dogg in attendance.Continue reading...
More about: Airtime, Social Media, Facebook, Skype, Google+, Technology, Social Marketing, Digital, Video, Shawn Fanning, Sean Parker, Celebrities, Ashton Kutcher, will.i.am, Julia-Louis Dreyfus, Ed Helms, Joe McHale, Jimmy Fallon, Olivia Munn, Alicia Keys, Snoop Dogg
ad watch
Posted by Shirley Brady on April 25, 2011 06:15 PM
Carl's Jr. taps Kareem Abdul-Jabbar and Olivia Munn for a cameo, above.
Below, new spots from Newcastle Ale, Lady Gaga, ING Direct, MSNBC and more.Continue reading...
More about: Advertising, Carl's Jr., GE, HBO, Honda, ING Direct, Lexus, MSNBC, Newcastle Brown Ale, OWN, PetSmart, Samsung, Walmart, Kareem Abdul-Jabbar, Olivia Munn, Lady Gaga, Martha Stewart, Rachel Maddow