cause marketing
Posted by Sheila Shayon on July 18, 2012 10:27 AM
One woman, somewhere in the world, becomes a victim of sex trafficking, forced prostitution, gender-based violence, or maternal mortality every 90 seconds. Now, a powerful cabal of producers, NGO’s, gamers and celebrities have joined forces in a transmedia project of unprecedented proportion to address this heinous reality.
Half the Sky: Turning Oppression into Opportunity for Women Worldwide, the acclaimed book by Pulitzer Prize-winners Nicholas Kristof and Sheryl WuDunn, is the centerpiece of the project which includes a four-hour PBS miniseries (trailer above), mobile games in India and Africa, websites and educational materials, and a social action game coming to Facebook in November.Continue reading...
More about: Facebook, PBS, Zynga, Human Trafficking, Half the Sky, Nicholas Kristof, Sheryl WuDunn, Games, Social Marketing, TV, Cause Marketing, CSR, Corporate Citizenship, Politics, Women, Girls, Celebrities, Diane Lane, America Ferrera, Olivia Wilde, Nicole Kidman, Microsoft
brand news
Posted by Chana Mayefsky on August 10, 2011 09:00 AM

Apple accused of e-book price fixing, as Amazon Kindles social interactions and rolls out cloud-based reader.
AT&T bid for T-Mobile faces California review.
Baidu shuts down Twitter-like service in China.
Banana Republic Facebook fans get first dibs on Banana Republic's Mad Men collection.
BlackBerry's fall from C-Suite to High Street riots in U.K. could damage brand.
Disney CEO Bob Iger seeks "great characters, great stories."
Kate Moss-inspired web ad banned in the U.K.Continue reading...
More about: Brand News, AMC, Amazon, Apple, AT&T, Baidu, Banana Republic, BlackBerry, Disney, Facebook, Fossil, Honda, iPad, Kindle, Macy's, Mad Men, Marriott, NFL, Nielsen, Nokia, PepsiCo, Pepsi, Revlon, RIM, T-Mobile, Tesco, Virgin, Vudu, Walmart, Emma Stone, Kate Moss, Olivia Wilde