Interbrand IQ: The Best Asian Brands Issue

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In the News: Apple, BBC, Hyundai and more

Posted by Dale Buss on November 12, 2012 09:01 AM

In the News

Apple and HTC settle patent dispute.

BBC needs radical overhaul, chairman says, as two more senior execs step down.

Hyundai and Kia cope with damage they've done to their main selling point: mileage.

AEG and StubHub align.

Alltel returns with holiday pitch to Santa.

Brinks says it isn't for sale right now.

Cisco rolls out aggressive new strategy for dealing with patent trolls.Continue reading...

brand news

In the News: Facebook, BlackBerry, Beckham and more

Posted by Dale Buss on September 28, 2012 08:54 AM

In the News

Facebook launches "Gifts" under crafty data play and deletes fake "likes," dropping page views, as it teams up with Gates Foundation to launch apps for future college students.

BlackBerry maker RIM reports loss but sees cash pile grow.

Chrysler backs Motown musical.

Coca-Cola partners with Olympic medalist for soccer camp.

David Beckham nets hugely from his sponsorship deals.

GE is upbeat on industrial outlook.Continue reading...

brand news

In the News: Diageo, Estee Lauder, Google and more

Posted by Dale Buss on September 25, 2012 09:04 AM

In the News

Apple takes a subtle dig at Samsung in new iPhone ad as its supply is tested by record sales thanks to use of thin display.

Burberry tops London Fashion Week tweets thanks to One Direction's Harry Styles.

Dave & Busters prices IPO lower than expected.

Diageo is in talks about buying stake in United Spirits.

Estee Lauder develops brand just for China.

Ford's CMO promotes social- and product-dirven brand.Continue reading...

brand news

In the News: Avon, Coach, Heineken and more

Posted by Dale Buss on August 1, 2012 09:01 AM

In the News

Apple and Samsung trade jabs as their high-stakes patent trial begins in San Francisco.

Avon opens talks to settle bribery charges.

BMW warns about tougher market conditions.

Bud Light Premium helps AB InBev sell less beer for more.

Coach suffers from competition from Michael Kors and other handbag purveyors.

Ford brand loyalty validated by new ranking.

Gap fall kids campaign continues bright color theme.

Google buys Wildfire social marketing firm.

Heineken invites creatives to redefine draught beer experience.Continue reading...

brand news

In the News: Linsanity, Yahoo, Porsche and more

Posted by Dale Buss on July 6, 2012 09:01 AM

In the News

Jeremy Lin signs free agent deal with Houston Rockets, ending "Linsanity" in NYC if the Knicks don't make him a better offer.

Yahoo considers CEO of Hulu for top job.

Porsche tries to adjust to Volkswagen embrace.

Anheuser-Busch encourages responsible drinking.

Bausch & Lomb could go public by year-end.

Chevrolet plans to show off vehicles at MLB All-Star Game in Kansas City next week.

Chuck E. Cheese burns long-time voice with new mascot.

Dynegy files for bankruptcy.Continue reading...

brand news

In the News: Apple, Prada, M&S Bank and more

Posted by Dale Buss on June 8, 2012 09:03 AM

In the News

Apple will use Baidu search engine on phones in China and gets on fast track in court to block Samsung Galaxy phone as iPhone 5 speculation mounts ahead of WWDC, while marketing head Steve Schiller gets a Bloomberg Businessweek profile. Also, Apple will pay $2.5 million to settle false advertising suit in Australia over 4G iPad claims. 

Audi plant expansion tests ability to maintain quality.

Boeing hits milestone on 787 Dreamliner.

Burger King plans to expand in Russia.

Cannes Lions to honor Dan Weiden of Weiden+Kennedy.

Carnival Cruise loyalty program members are up in arms.

CBS chief Les Moonves says "partisanship" is part of journalism now.Continue reading...

brand news

In the News: Amazon, Prius, Olympus and more

Posted by Dale Buss on May 29, 2012 09:03 AM

In the News

Amazon gets ready to move on Apple in mobile ad space.

BP is investigated on estimates of Gulf leak.

Dewey & Leboeuf bankruptcy marks biggest collapse of a law firm in U.S. history.

Facebook stock performance creates more turmoil as site is reportedly ready to pay $1B for Opera as mobile platform and is eyeing Face.com acquisition.

Ford aims to catch up production with hot U.S. demand.

GM wanted to change ad slots on Facebook.

Groupon looks to reimburse subscribers with unused deals. 

JPMorgan Chase faces probe in Japan as firm tries to offset trading loss.Continue reading...

brand news

In the News: Brad Pitt, Burger King, Cadillac and more

Posted by Dale Buss on May 10, 2012 09:03 AM

In the News

A&P to make CEO its spokesman in new marketing campaign.

Bed Bath & Beyond sees novelty in buying Cost Plus.

Brad Pitt is the new face of Chanel No. 5.

Burger King spurs sales with turnaround efforts.

Cadillac to debut instrument console that functions like an iPad.

Cisco sees grim outlook for tech sector.

Coca-Cola redefines its marketing around Super Bowl, and signs Danica Patrick as ambassador.Continue reading...

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