Posted by Dale Buss on January 30, 2015 09:18 AM
Gap and Banana Republic eliminate global CMO roles before Art Peck takes helm as CEO on Feb. 1.
Shake Shack garners IPO price well above expectations—with free burgers tomorrow to thank customers.
Kate Spade & Co. announces closure of Kate Spade Saturday and Jack Spade stores and China JV with Lane Crawford as Jones New York calls it quits.
Jay Z pays $56 million to acquire Aspiro and its Spotify-challenging WiMP and TIDAL music streaming services.
Super Bowl marketing reaches crescendo, as Fiat Chrysler plans three Super Bowl commercials (again) ... Lexus uses pre-game spot to tout new RC F driver's car with radio-controlled tiny cars ... YouTube plans to leverage halftime for streaming ads ... FaceCake demos virtual dressing room ... Russell Wilson has journeyed to big payday ... Mondelez firms up programmatic Big Game ad-buying plan ... and Canadians will finally get to see US Super Bowl ads — but not until 2017. Continue reading...
Posted by Barry Silverstein on November 28, 2012 01:09 PM
There's good news and bad news when it comes to AIDS, and ONE wants to make sure the world's population is aware of both this December 1, the 24th annual World AIDS Day.
The ONE Campaign, the global advocacy organization co-founded by U2's Bono, just released a new report on the global fight against HIV/AIDS. The good news: Scientists now have the tools to "turn the tide" on AIDS, and the world should be heartened that the UN set targets for the "beginning of the end of AIDS" to be met in 2015. The bad news: Unless "sufficient funding, coordination and political will" are brought to bear in the fight against AIDS, it will be 2022 before the "beginning of the end of AIDS" can be reached.
With America mired in a heated national debate over how to fix the debt and the looming fiscal cliff, Bono has been personally lobbying U.S. lawmakers to urge them not to cut U.S. foreign assistance and aid funding. ONE is stoking up the urgency through a variety of actions in conjunction with World AIDS Day 2012.Continue reading...
Posted by Sheila Shayon on July 25, 2012 10:02 AM
Funny or Die has tapped a droll troupe of Hollywood talent — Zach Galifianakis, Sarah Silverman, Tracy Morgan, Chloe Moretz, Marisa Tomei and Isaiah Mustafa — to join forces with Bono's anti-poverty group ONE on a new campaign, part of a larger global initiative to reach "the beginning of the end of AIDS" by 2015.
The star-studded video from Funny or Die asks viewers to sign a petition on ONE to reverse proposed budget cuts to the life-saving AIDS program, PEPFAR, and fulfill America’s commitments to the Global Fund to Fight AIDS, Tuberculosis and Malaria.Continue reading...
Posted by Shirley Brady on January 3, 2012 02:39 PM
Forbes' piece on Vice breaking the billion-dollar valuation for its mix of original video programming — including Vice's VBS.tv partnership with MTV, YouTube's original-channel push this year and content for MTV and CNN) and branded entertainment partnerships such as the Creators Project with Intel — is as interesting for its insights into Vice as it is for surfacing Tom Freston's role as an advisor to the rising media brand.
The former chairman and CEO of MTV Networks has been keeping a relatively low profile since being chucked out of Viacom in 2006 after disagreeing with Sumner Redstone. Now an entertainment and media investor via his Firefly3 LLC and the chairman of the ONE Campaign, Freston is more committed than ever to social innovation, cause marketing and corporate citizenship, as he outlines in an interview with Kinsey last month.
Posted by Dale Buss on April 7, 2011 09:00 AM
Chrysler to curb output because of Japan supply shortage.
Coca-Cola 'pips' PepsiCo with PlantBottle roll out in US to coincide with Earth Month.
Dish Network eyes Netflix in wake of acquisition of Blockbuster assets.
Fox News to end Glenn Beck’s show but retain alliance.
GE plans to build largest solar-panel plant in the world.
Google is revamping YouTube.Continue reading...