media brands

News.me: All the News That’s Fit to Share

Posted by Sheila Shayon on February 3, 2011 02:30 PM

As Apple and News Corp. start wooing subscribers for their iPad newspaper, The Daily, The New York Times is perfecting its latest digital news product: News.me, a social news iPad app.

Pulling data from Twitter and Bit.ly, News.me (which is still in beta) is based on a users’ frequented news sites and friends’ Twitter streams, and uses sophisticated filtering techniques to track the number of times stories are checked and shared so the parcel of info delivered reflects the most popular news on the internet – a true social news app.

In contrast, The Daily is producing original reporting and videos with a staff of 100 journalists. Both will charge for the service, while News.me will be licensing articles from other news organizations and The Daily can pull in the best of the News Corp. network.Continue reading...

media brands

Ongo: Hulu for News Junkies

Posted by Sheila Shayon on January 26, 2011 01:30 PM

Personal news aggregation site Ongo launches this week, backed by some of the biggest names in the newspaper business.

For $6.99/month, Ongo offers ad-free access to stories from The Washington Post and USA Today, plus selected content from the New York Times — which is about to erect a paywall around its website — and the Financial Times.

Similar to how Hulu pulls together the "best of" programming from TV networks and movie studios, Ongo bills itself as a “service that gives consumers a fundamentally new way to read, discover and share digital news and information.”Continue reading...

brand news

In the News: Verizon, Facebook, GE

Posted by Dale Buss on October 4, 2010 09:00 AM

In the News

Verizon Wireless will refund $50 million to customers as "mystery" data charges investigated.

BP compensation fund czar Ken Feinberg was profiled on last night's 60 Minutes.

Delta refocuses on service after its acquisition of Northwest.

Diageo launches reality show on BET starring its Smirnoff vodka brand.

Facebook plans for rapid growth in India; COO Sheryl Sandberg is NYT-profiled and The Social Network tops at the weekend box office.

Fox News polarizing host Glenn Beck was also profiled in Sunday's New York Times magazine.

GE treats marketing as a critical function for the first time.Continue reading...

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