celebrity brandcasting

Shaquille O’Neal Continues Shaqness Self-Branding Blitz

Posted by Mark J. Miller on December 20, 2012 11:18 AM

Back when Shaquille O’Neal was in his NBA playing days and couldn’t seem to sink a foul shot to save his life, there were plenty of coaches and fans who likely could have used a drink after watching him botch another attempt. Shaq has since retired from playing the game, of course, but he’s still ready to help people find a drink, though in a totally different way this time.

O’Neal is about to launch his own line of vodkas, the New York Post reports, that will be coconut-flavored, sugar- and gluten-free, hit store shelves early in 2013 and be called “Luv Shaq.” (One wonders how the B52’s are taking this.)

Drew Adelman, the founder of Devotion Vodka, which will produce the Shaq-branded sugar-free and gluten-free liquor, says that the plan is to go up against Sean “Diddy” Combs’ Ciroc vodka. Devotion was also responsible for a vodka that had Jersey Shore’s Mike “The Situation” Sorrentino’s name on it.

O’Neal, who now makes big bucks as an analyst on TNT’s Inside the NBA, has been on a self-promotion bender this year — or as he calls them on his Twitter bio, "random acts of Shaqness."Continue reading...

brand news

In the News: Flash, Google, Zynga & more

Posted by Dale Buss on November 10, 2011 08:57 AM

In the NewsAdobe drops Flash for phones in bow to Apple.

Airbus delays A350 plane or parts shortages.

Caterpillar buys Chinese mining-machine maker.

Google chief returns to trim bloated ship.

Groupon holds on to cash, griping merchants.

J.C. Penney taps into talent from Apple.

James Murdoch insists he wasn't told about hacking evidence at News Corp.'s News of the World.Continue reading...

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