2014 Brandcameo Product Placement Awards

brand innovation

Following Google's Lead, Zuckerberg Launches Initiative to Bring Internet to the Masses

Posted by Sheila Shayon on August 21, 2013 05:08 PM

Lately, major brands are hell-bent on bringing internet access to the masses, even if it's by balloon. Now, Facebook CEO Mark Zuckerberg is heading up a group of major tech brands to provide easier, more reliable access to the internet for all of the world's far off places. 

Joined by Ericsson, MediaTek, Nokia, Opera, Qualcomm and Samsung, the initiative, dubbed Internet.org, aims to simplify phone applications and improve mobile efficiency in order to provide more affordable access on the most basic mobile phones.

“The Internet is such an important thing for driving humanity forward, but it’s not going to build itself,” Zuckerberg told the New York Times. “Ultimately, this has to make business sense on some time frame that people can get behind.”Continue reading...

rules of engagement

Microsoft Fined Piddly $730 Million in European Browser Snafu

Posted by Mark J. Miller on March 7, 2013 12:22 PM

Microsoft is in a heap of trouble with the European Union. After agreeing in 2009 that it would let Windows users choose other Web browsers than its Internet Explorer, Microsoft didn’t deliver on its promise and now has been fined $733 million, the AP reports. This is on top of the $1.1 billion the company had already been fined at the time.

As if the sticker shock wasn't enough, the tipoff to the EU that Microsoft wasn’t doing the right thing was done by none other than Google and a Norwegian browser maker, Opera, according to the Financial Times. Ouch. Opera was actually the company that filed the first complaint about all this back in 2007, so it’s no surprise to see that brand back battling Microsoft, ZDNet points out.  Continue reading...

media brands

Different Reasons for Apple and Disney to Wince as Fictional Works Premiere

Posted by Mark J. Miller on January 28, 2013 04:06 PM

The Sundance Film Festival has a solid history of showcasing interesting films that have gone on to be big hits, like Little Miss Sunshine, Reservoir Dogs, The Usual Suspects, Clerks, and Hoop Dreams.

But it's looking like Jobs — which stars Ashton Kutcher portraying Apple founder Steve Jobs' quest for glory — may not be one of them.

The film, which closed out the 2013 festival last week, received mixed reviews. The Guardian's Ed Gibbs gave it two out of five stars, calling it “an overly reverential and saccharine view” of Jobs, who died more than a year ago.Continue reading...

brand news

In the News: Amazon, Prius, Olympus and more

Posted by Dale Buss on May 29, 2012 09:03 AM

In the News

Amazon gets ready to move on Apple in mobile ad space.

BP is investigated on estimates of Gulf leak.

Dewey & Leboeuf bankruptcy marks biggest collapse of a law firm in U.S. history.

Facebook stock performance creates more turmoil as site is reportedly ready to pay $1B for Opera as mobile platform and is eyeing Face.com acquisition.

Ford aims to catch up production with hot U.S. demand.

GM wanted to change ad slots on Facebook.

Groupon looks to reimburse subscribers with unused deals. 

JPMorgan Chase faces probe in Japan as firm tries to offset trading loss.Continue reading...

social media watch

Real-Life Social Networking? Awkward!

Posted by Michael Waltzer on June 14, 2011 04:30 PM

Ever wonder what your digital life would be like in the real world? Would you meet people the same way? Are the dangers the same? In a trending video on YouTube with over half a million views is a sneak peak of what that would look like. Pretty ridiculous, right? Wrong.

This is actually a promo for Two Boys, an upcoming production of the English National Opera (ENO) that opens on June 23rd, which may be the first opera that deals with the dangers of living our lives online.Continue reading...

brand news

In the News: Amazon, Coach, LinkedIn & more

Posted by Shirley Brady on May 24, 2011 09:00 AM

In the News

Allstate and other insurers brace for disaster claims.

Amazon finds a fierce bidder in Liberty Media's John Malone.

Armani bucks trend, vows to stay private.

Boys & Girls Clubs of America embrace social media.

British Airways among European airlines impacted by Iceland volcanic ash.

Camel Snus target smoke-restricted NYC.

Coach finds buyers returning to priciest bags.Continue reading...

brandcameo

Alex, What Is Jeopardy Product Placement For Met Opera?

Posted by Abe Sauer on April 19, 2011 02:00 PM

"Possible Safety Risks Put Met Opera Tour to Japan ‘in Jeopardy’"

That was a recent headline about how the Japan disasters were threatening the New York Metropolitan Opera's tour to the tsunami-reeling nation. But there was another Jeopardy in which the Met found itself.

On Monday, the long-running game show engaged in a unique form of product placement that made the Met Opera a category for the quiz, with all questions referencing (and ultimately promoting) the new Met Opera season.Continue reading...

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