"Sharpness is a state of mind," said Chow Yun-Fat (Master Li Mubai) in Crouching Tiger Hidden Dragon. But sharpness might also might be a perfectly fitted Hugo Boss suit, like the one Chow is now sporting as the first ever Asian face of the brand.

Chinese consumers may still be trying to "find" Leonardo DiCaprio and his Oppo handset, but more and more, brands looking to reach the Chinese consumer — especially luxury ones — are opting for local celebrity.Continue reading...

Leonardo DiCaprio's next big film project is to star as infamous FBI director J. Edgar Hoover. After that, he'll play the title role in a remake of The Great Gatsby.

In the meantime, he's appearing in a short film called Find Me. Don't look for it at your local theater, however; it's an ad for Chinese electronics manufacturer Oppo's latest smartphone.Continue reading...