Winfrey's Next Chapter: Oprah’s Book Club Returns on OWN, Digital and Social

Despite serious challenges on the home front of her network, OWN, Oprah Winfrey on Monday launched Oprah’s Book Club 2.0, an interactive, multi-platform reading club for her community of fans on Oprah.com, readers of O Magazine and OWN viewers.

The best-selling memoir Wild, by Cheryl Strayed (Knopf), is her first selection with special digital editions of the autobiography — plus exclusive content including a reader’s guide and Oprah’s notes on her favorite passages — available for Kindle, Nook and Apple's iBookstore.

To say that Oprah’s Book Club has been successful for Oprah, for her fans, and for the book industry is an understatement, so relaunching the franchise marks a pivotal return to one of the core pillars of her brand and connection with her community.Continue reading...