Vitamin Brand Sells Itself As China-Free

From lead-tainted toys and poisoned milk products to deadly dog food, the reputation of quality control standards for the "Made in China" brand has taken a severe beating.

Now, one brand is exploiting the brand's sullied image by making the panic over "China-made" into the pillar of its brand-building strategy; but is it too much?

Opurity vitamin ads are turning up on various blogs across the web. The first I saw was on a right-wing political blog. It probably would not have stood out except that the ad featuring a horrifying image of a factory spewing thick pollution into the sky with the eye-popping copy "Don't trust your health to China... Warning: Multivitamin companies entrust your health to vitamin ingredients made in China. Do you?..."Continue reading...