brand news
Posted by Dale Buss on February 5, 2013 09:01 AM

Barclays CEO vows to improve bank's ethics as company sets aside $1.6 billion for legal costs following exec shake-up.
S&P and McGraw-Hill sued by U.S. over controversial mortgage bond ratings.
KFC parent Yum! Brands suffers after China scandal.
Applebee's sees social media firestorm after employee posted customer receipt online.
AT&T introduces $1 mobile hotspot (with contract).
Axe broadens men's grooming portfolio.
Amazon and Samsung unseat Apple in customer engagement ranking.
Boeing finds experts stumped over Dreamliner's faulty batteries.Continue reading...
More about: Brand News, AB InBev, Amazon, Apple, Applebee's, AT&T, Axe, Barclays, Boeing, CBS, Dell, Downton Abbey, Dreamliner, IBM, KFC, Liberty Global, McDonald's, McGraw-Hill, Mr. Peanut, NFL, Oracle, PBS, Pepsi, Pizza Hut, Planter's, S&P, Saban Brands, Samsung, Standard & Poor's, Subway, Super Bowl, Toyota, Virgin Media, Volkswagen, Wells Fargo, Yum! Brands
social marketing
Posted by Sheila Shayon on October 26, 2012 05:42 PM

A storm is gathering in the clouds, not just with #Sandy moving towards the northeast US, but with rumbling within the Salesforce Marketing Cloud. This week, it emerged that Salesforce.com's biggest acquisition, social media campaign manager Buddy Media, is losing more than $40 million a year, while Salesforce's social media markeing firm, Radian6, is reorganizing and shedding jobs.
Salesforce spokesperson Jane Hynes’ statement in part: “With the integration of Radian6 and Buddy Media, the Salesforce Marketing Cloud is rebalancing its resources to support its growth, including moving from a hub to a distributed model for certain customer-facing roles, consolidating marketing, and dramatically increasing investments in R&D. Fewer than 100 people globally have been impacted.”
Salesforce acquired Buddy Media in August for $745 million, a time it was churning through more than $42 million a year, while Radian6, Salesforce’s previous marquee acquisition was cash-flow positive at the time of its $325 million acquisition in March of 2010.Continue reading...
More about: Salesforce, Buddy Media, Radian6, Social Marketing, Analytics, Metrics, ROI, Oracle, Social Media, Facebook, Twitter
brand news
Posted by Dale Buss on October 1, 2012 09:02 AM

3M plans to acquire ceramics maker Ceradyne.
Amazon comes under fire for offering Nazi death-camp puzzle.
AutoNation makes big digital push.
BMW brings performance school online.
Simon Cowell proposes truce in competition between his X Factor on Fox and The Voice on NBC.
Fender tries to stay plugged in.
Ford hits the road to tout new C-Max nameplate.
GM recalls cars over fuel leak problem.Continue reading...
More about: Brand News, 3M, Amazon, AutoNation, BMW, Ceradyne, The Daily, Fender, Ford, Fox, GM, Green Mountain, Honda, HP, Ikea, Instagram, JCPenney, Kia, Kodak, LG, Microsoft, NBC, News Corp., NFL, Nike, Nokia, Oracle, Roche, Ryder Cup, Toyota, Twitter, Valium, Victoria's Secret, Walgreens, Whirlpool, Simon Cowell, Meg Whitman
brand news
Posted by Dale Buss on September 25, 2012 09:04 AM

Apple takes a subtle dig at Samsung in new iPhone ad as its supply is tested by record sales thanks to use of thin display.
Burberry tops London Fashion Week tweets thanks to One Direction's Harry Styles.
Dave & Busters prices IPO lower than expected.
Diageo is in talks about buying stake in United Spirits.
Estee Lauder develops brand just for China.
Ford's CMO promotes social- and product-dirven brand.Continue reading...
More about: Brand News, Apple, Burberry, Chevrolet Volt, Dave & Busters, Diageo, Estee Lauder, Fox, Foxconn, GE, GM, Google, Groupon, Ikea, iPhone, Littlewoods, Million Dollar Money Drop, Monday Night Football, NFL, Next, Olympus, Oracle, Pepsi, Planet Fitness, Recipe Rehab, Samsung, Savored, Toys R Us, Trader Joe's, United Spirits, YouTube, London Fashion Week
brand news
Posted by Dale Buss on August 23, 2012 09:00 AM
Anheuser-Busch and Major League Baseball extend partnership.
Best Buy lavishes compensation on new CEO.
Delhaize bets big on retailing in Greece despite economic turmoil.
Dell and HP struggle to sell PCs.
Denver bans outdoor advertising for medical marijuana outlets.
Larry Ellison buys Hawaiian island and everyone wonders what Oracle founder will do with it.
Exelon benefits from ties to Obama administration, New York Times says.
Fox and Ad Council use Glee to target texting while driving.
General Mills, McDonald's and other marketers are accused by feds of collecting data about kids. Continue reading...
More about: Brand News, Anheuser-Busch, Major League Baseball, United, MGM, Best Buy, Boeing, Delhaize, Dell, Discover, Larry Ellison, Exelon, Fox, General Mills, Glee, Google, HP, Hallmark Channel, McDonald's, Maine Lobster Council, NBC, Olympics, Oracle, PayPal, Qantas, Target, Twitter, Walmart
brand news
Posted by Dale Buss on August 2, 2012 09:00 AM

AIG pushes plan for independence from U.S. government.
Burger King says that menu and marketing changes have boosted bottom lilne.
Campbell Soup creates limited edition to help food bank.
Chick-fil-A supporters (and Wendy's) show up for "Appreciation Day."
Christina Aguillera lends her voice to a good cause.
Costco experiences strong U.S. sales.
Crocs celebrates milestone a little too exuberantly.
DirecTV sees U.S. subscribers decline for first time.Continue reading...
More about: Brand News, AIG, Burger King, Campbell Soup, Chick-fil-A, Costco, Crocs, DirecTV, DuPont, Facebook, Fidelity Funds, Ford, GM, General Mills, Google, HP, Honda, Honey Nut Cheerios, JCPenney, Juicy Juice, Monsanto, NBC, Nestle, Nivea, Oracle, Pepperidge Farm, Sharp, Soul Electronics, Southern Comfort, Summer Olympics, Tim Tebow, Toyota, Yoki, Yoplait, Christina Aguillera
brand news
Posted by Dale Buss on July 11, 2012 08:58 AM

Airbus designs new way to build planes and scraps sales target for A380.
Amazon tests a smartphone.
American Airlines opens door to merger with U.S. Airways.
Apple pulls game with Japanese Ninjas invading island chain.
Barclays former CEO Bob Diamon hits back at U.K. lawmakers over interest-rate scandal.
Drew Brees nears becoming highest-paid player in NFL history.
Expedia features real travelers' experiences in new campaign.
John Varvatos taps British musician Paul Weller as new face.Continue reading...
More about: Brand News, Airbus, Amazon, American Airlines, Apple, Barclays, Drew Brees, Expedia, Facebook, Involver, JPMorgan Chase, Martha Stewart Living Omnimedia, NBC, NFL, Olympics, Oracle, Twitter, U.S. Airways, Univision, WPP, Martha Stewart, Bob Diamond, Jamie Dimon, John Varvatos, Paul Weller
brand news
Posted by Shirley Brady on June 21, 2012 08:51 AM

McDonald's UK will introduce Mad Men-inspired uniforms at London 2012 Olympics venue.
Kia Soul scores in J.D. Power auto quality study while Lexus repeats as #1 overall and Ford and Chrysler slip in key automotive rankings.
Starbucks to open first tea-only store under Tazo brand.
Facebook Credits system is being phased out for new payment platform, while IPO attracts Capitol Hill inquiry, "like" button migrates to third-party mobile apps, and unique visitors drop.
Apple fined in Australia for misleading iPad advertising.
BlackBerry-maker RIM downsizes workforce.
Cabot to buy Norit for $1.1 billion.
Cannes Lions announces winners for creative effectiveness, media, mobile and outdoor.Continue reading...
More about: Brand News, J.D. Power, Aer Lingus, Apple, BlackBerry, BMW, Cannes Lions, Chrysler, Coca-Cola, ConAgra, Core Power, eBay, Facebook, Ford, Green Garage, Hallmark, Hebrew National, Kia, Kimberly Clark, Lexus, LG, LinkedIn, Mad Men, McDonald's, NBC, Oracle, Penguin, Peugeot, Philips, Puma, Reading Rainbow, RIM, Ryanair, Shutterfly, SodaStream, Starbucks, Style, Tazo, Hawaii, Maldives, Ann Curry, Larry Ellison, London 2012, Olympics