Posted by Mark J. Miller on November 1, 2012 04:33 PM
Depending where you were, you may have celebrated Halloween on Oct. 31st. At Procter & Gamble, they've been celebrating the company's 175th anniversary.
That's right: P&G – mother of such consumer packaged goods icons as Tide, Pampers, and Comet, among others – is now 175 years old, but a look back at the company's history reveals that the whole endeavor might not have started if an errant flame and a rapscallion hadn’t done their dirty work all those years ago — or if an opinionated father and father-in-law hadn't intervened.
Or put another way, Mr. Procter's failures in England led to P&G's global success today — and Procter took a Gamble that paid off.Continue reading...
Posted by Barry Silverstein on September 7, 2010 12:30 PM
Procter & Gamble, arguably the world's most adept branding organization, is simply not content with the status quo.
As we've reported, P&G has lofty ambitions to grow its business internationally, beyond its traditionally strong roots in the U.S.and Europe. In fact, P&G is eying developing countries such as Brazil and China for future sales revenue.
Add brand acquisitions to P&G's wish list. "I'd love to buy more global brands," P&G CEO Bob McDonald tells Bloomberg. "The climate for acquisitions is good, the climate for mergers is good," McDonald said.Continue reading...