social media watch
Posted by Sheila Shayon on November 6, 2012 01:07 PM
Orangina has a new spokesperson, Bulby, a retro-meets-chic character evocative of Orangina’s iconic bottle that has represented the brand for over 75 years.
The campaign is designed to engage a new generation of Orangina fans by getting into the conversational mix on social media. Bulby's persona: he plays the trumpet, visits gallery openings and uses a smartphone to get the news as he leads fans on a journey created with Fortress Social Branding.
Users can check-in on the Orangina International Facebook Fan Page to download the HTML5 scroll app to receive free rewards, learn about the brand’s history and see ads from throughout the years before being redirected to Orangina’s wall.Continue reading...
celebrity brandmatch
Posted by Shirley Brady on April 4, 2012 01:46 PM
Richard Gere's new French-made commercials for Suntory's Orangina drink in Japan have skyrocketed sales to the tune of a million cases in the first four days of the commercials' debut. In the spots, the American actor plays Tora-san, an updated version of a sentimental figure from Japanese cinema: a "hapless traveling salesman from an iconic series of Japanese films," according to the Wall Street Journal's Real Time Japan blog. Watch more below.Continue reading...
More about: Orangina, Richard Gere, Suntory, Japan, France, Advertising, Celebrities, Endorsements, Beverages, Bill Murray, Lost in Translation
brand bites
Posted by Abe Sauer on June 25, 2010 01:00 PM
Bosch VitaFresh marketing campaign, above, is yabba-dabba delicious (and nutritious!)
Biggest Twitter downer, apart from World Cup meltdown? Announcing an execution.
Post-plans for new slogan, U.S. Pork Board shows complete and utter lack of a sense of humor.Continue reading...
More about: Brand Bites, Bosch, Ferrari, Gatorade, Hyundai, Orangina, Powerade, Spirit Airlines, TGI Fridays, Thai Airways, Tiger Woods, Twitter, VitaFresh, World Cup
brand news
Posted by Stephanie Startz on September 22, 2009 08:23 AM
EU's highest court sides with Google on sale of trademark-protected brand names as keywords. [
NY Times]
Lloyds Banking System seeks buyers for £2.8 billion of new securities-backed prime mortgages. [Times of London]
GAO declares AIG stable, but survival depends on market conditions and further government support. [NY Times]
Dell purchases Perot Systems for $3.9 billion, intended to bolster the hardware manufacturer's services arm. [Times of London]
After Sunday media blitz, Obama goes on Letterman show to reinforce message. [WSJ]
Cadbury acknowledges that Kraft deal would "make some sense," encourages a better offer. [Times of London]
Facebook, Nielsen introduce BrandLift to poll users about ads on the social network. [CNET]
(More headlines: Hyundai, B of A, Facebook, Crocs, Reader's Digest)Continue reading...
More about: EU, Hyundai, Google, Lloyds, R.J. Reynolds, Reader's Digest, Obama, Letterman, Bank of America, Merrill Lynch, Crocs, Facebook, Nielsen, Vodafone, iPhone, AIG, Dell, Perot Systems, JD Sports, Cadbury, Kraft, Suntory, Orangina
brand news
Posted by Stephanie Startz on September 11, 2009 09:53 AM
The dark future predicted after 9/11 did not come to pass. [
NYT]
Hersheys considers a counterbid for Cadbury as shares fall in Kraft. [
Times of London]
Motorola debuts a new Android smartphone -- the Cliq in the US and the Dext elsewhere -- seeking to reposition the brand from "a voice centric company to... a mobile internet, data driven company" designed to compete with Apple's iPhone. [
FT]
Analysis of Obama's strategy to reframe his health care reform plans. [
Washington Post]
GM issues a 60-day money-back guarantee to ease consumers anxiety. [
CNN]
Japan's Suntory and
Asahi Breweries have reportedly placed a €2.6bn ($3.8bn) bid before the private equity owners of Orangina, Blackstone and Lion Capital. [
FT]
More about: 9/11, Health Care, GM, Motorola, Android, Cliq, Dext, Obama, Suntory, Asahi, Orangina, Blackstone, Lion Capitol, Environmental Defense Fund, Faberge, Tory Burch, Rhapsody, Gore, Cesar's Way, Transport, Automobile, Government, Food, Tech and Telecom
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