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brand and bottle

$16 Billion Beam Inc. Acquisition Will See Greater Distribution of Whiskey Brands

Posted by Mark J. Miller on January 13, 2014 05:22 PM

Liquor giants Diageo and Pernod Ricard can start looking over their shoulders. Japan’s Suntory Holdings, which produces some of Japan’s oldest whiskeys, has just agreed to pay $16 billion for Beam Inc., the American producer of Maker’s Mark, Jim Beam, Sauza, and Gilbey’s, Ad Age reports. The deal makes Suntory the third-largest liquor company in the world. 

As a result of the deal, Suntory, which also bottles Pepsi in Japan and owns the Orangina brand, will have greater distribution in the US and Beam, whose portfolio includes the lucrative Skinnygirl line, will have much stronger exposure in the Asian marketplace. That’s a pretty good deal for Suntory, which currently sources 90 percent of its business from Japan. 

“Suntory has virtually no U.S. presence,” Mark Swartzberg, an analyst at Stifel Financial Corp., said in a research note today, according to Bloomberg. “This will take their share from less than 1 percent to 11 percent. Meanwhile, Beam stockholders will head to the bank with $83.50 for each share owned instead of the $66.97 share price that it last closed at." The two companies previously had a distribution deal in which Suntory distributed Beam products in Japan, and Beam distributed Suntory products in Singapore and greater Asia.Continue reading...

social media watch

Orangina Appoints Bulby as Social Media Brand Ambassador

Posted by Sheila Shayon on November 6, 2012 01:07 PM

Orangina has a new spokesperson, Bulby, a retro-meets-chic character evocative of Orangina’s iconic bottle that has represented the brand for over 75 years.

The campaign is designed to engage a new generation of Orangina fans by getting into the conversational mix on social media. Bulby's persona: he plays the trumpet, visits gallery openings and uses a smartphone to get the news as he leads fans on a journey created with Fortress Social Branding.

Users can check-in on the Orangina International Facebook Fan Page to download the HTML5 scroll app to receive free rewards, learn about the brand’s history and see ads from throughout the years before being redirected to Orangina’s wall.Continue reading...

celebrity brandmatch

Ad Watch: Richard Gere is Big in Japan Thanks to Orangina Campaign

Posted by Shirley Brady on April 4, 2012 01:46 PM

Richard Gere's new French-made commercials for Suntory's Orangina drink in Japan have skyrocketed sales to the tune of a million cases in the first four days of the commercials' debut. In the spots, the American actor plays Tora-san, an updated version of a sentimental figure from Japanese cinema: a "hapless traveling salesman from an iconic series of Japanese films," according to the Wall Street Journal's Real Time Japan blog. Watch more below.Continue reading...

brand bites

Brand Bites: Summer Solstice Edition

Posted by Abe Sauer on June 25, 2010 01:00 PM

Bosch VitaFresh marketing campaign, above, is yabba-dabba delicious (and nutritious!)

Biggest Twitter downer, apart from World Cup meltdown? Announcing an execution.

Post-plans for new slogan, U.S. Pork Board shows complete and utter lack of a sense of humor.Continue reading...

brand news

Headline Roundup: Business As Usual

Posted by Stephanie Startz on September 22, 2009 08:23 AM

EU's highest court sides with Google on sale of trademark-protected brand names as keywords. [NY Times]

Lloyds Banking System seeks buyers for £2.8 billion of new securities-backed prime mortgages. [Times of London]

GAO declares AIG stable, but survival depends on market conditions and further government support. [NY Times]

Dell purchases Perot Systems for $3.9 billion, intended to bolster the hardware manufacturer's services arm. [Times of London]

After Sunday media blitz, Obama goes on Letterman show to reinforce message. [WSJ]

Cadbury acknowledges that Kraft deal would "make some sense," encourages a better offer. [Times of London]

Facebook, Nielsen introduce BrandLift to poll users about ads on the social network. [CNET]

(More headlines: Hyundai, B of A, Facebook, Crocs, Reader's Digest)Continue reading...

brand news

Headline Roundup: Fear Fades Edition

Posted by Stephanie Startz on September 11, 2009 09:53 AM

The dark future predicted after 9/11 did not come to pass. [NYT]

Hersheys considers a counterbid for Cadbury as shares fall in Kraft. [Times of London
Motorola debuts a new Android smartphone -- the Cliq in the US and the Dext elsewhere -- seeking to reposition the brand from "a voice centric company to... a mobile internet, data driven company" designed to compete with Apple's iPhone. [FT
Analysis of Obama's strategy to reframe his health care reform plans. [Washington Post]
GM issues a 60-day money-back guarantee to ease consumers anxiety. [CNN
Japan's Suntory and Asahi Breweries have reportedly placed a €2.6bn ($3.8bn) bid before the private equity owners of Orangina, Blackstone and Lion Capital.  [FT]

(More headlines: Environmental Defense Fund, Faberge, Rhapsody, Al Gore) Continue reading...

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