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brand news

Brand News: NBC, American Express, Tesla and More

Posted by Dale Buss on February 12, 2015 09:00 AM


ABC and CBS are expected to step up evening news marketing in absence of NBC's Brian Williams as NBC tries to stem the damage, while Viacom faces $350 million revenue shortfall from Jon Stewart's Comedy Central exit.

American Express is losing its grip on wealthiest customers.

Expedia acquires Orbitz for about $1.6 billion.

Keystone pipeline approved by US House of Representatives.

Tesla earnings hurt by delayed deliveries as company expands into consumer battery segment.Continue reading...

corporate citizenship

HRC Corporate Equality Index: LGBT Progress in Record 366 Perfect Scores

Posted by Sheila Shayon on November 20, 2014 11:06 AM

The Human Rights Campaign Foundation’s 2015 Corporate Equality Index (CEI) is a closely-watched bellwether on the treatment of LGBT employees in corporate America.

HRC's new report, released this week, gave perfect scores to 366 of the 781 companies surveyed, spanning nearly every industry and market, thereby earning the distinction of “Best Places to Work for LGBT Equality.”

The national benchmarking tool on corporate policies and practices regarding lesbian, gay, bisexual and transgender employees shows the steady advance of transgender and LGBT awareness in corporate America, but even those getting 100 percent refuse to rest on those laurels.Continue reading...

brand news

Brand News: Apple, GM, McDonald's and more

Posted by Dale Buss on August 27, 2014 09:37 AM


Apple prepares to make largest iPad to date, report says.

GM ignition-switch fund receives claims for more than 100 deaths.

World Health Organization goes after e-cigarettes with stronger regulations.

McDonald's reviews relationship with troubled China meat supplier OSI.

Burger King encounters blowback to Tim Hortons acquisition over tax-inversion issue despite details of combination that will make it substantially a Canadian company and other attractions of the deal.


AT&T names new CEO of AT&T Mobility.

Adidas Poland launches Instragam game to promote new soccer cleats.

Airbnb announces new e-mail protections for users.

Ashley Madison comes under fire for profile-deletion fees.

Asus teases design for upcoming smartwatch.

Benefit Cosmetics taps 90s nostalgia for latest ad.Continue reading...


Haunted by Data Breach, Target Takes Big Steps to Boost Digital Expertise

Posted by Dale Buss on May 29, 2014 04:48 PM

Target still faces plenty of issues from its cataclysmic data breach that compromised millions of customers' credit and personal information over the holiday season, which helped derail its momentum and cost the job of CEO Gregg Steinhafel.

But the chain is making a determined effort these days to become a digital innovator, a position that will be as crucial to its future as the mere repair of its defenses against the hackers that caused Target so many problems. At this point, the brand is remarkably behind many rivals in this area.

To that end, Target has just created a Digital Advisory Council that has enlisted “big thinkers” from the tech realm: Match.com CEO and OkCupid founder Sam Yagan, Orbitz Worldwide’s Roger Liew, Bain Capital Ventures’ Ajay Agarwal and Accompani CEO Amy Chang, who also is a former Google Analytics lead.

The group is supposed to “help accelerate innovation and guide Target’s digital strategies and plans to use technology to enhance and transform the experience for Target guests—both online and in stores,” the retailer said in a blog post.Continue reading...

brand news

In the News: Amazon, Facebook Phone, Toys 'R' Us and more

Posted by Dale Buss on April 2, 2013 09:07 AM

In the News

Amazon sees online retail rivals rise in 4Q and reign as most expensive stock end as company may have smartphone ambitions.

Facebook phone, no longer a rumor, is coming to Android.

Toys 'R' Us pulls planned IPO.

American Airlines settles fare suit with Orbitz.

American Express tests geo-targeted ads in London cabs.

American Greetings decides to go private.

Apple apology by CEO Tim Cook seems to satisfy Chinese authorities.Continue reading...

brand news

In the News: Zynga, CNN, Lipitor and more

Posted by Dale Buss on November 30, 2012 09:02 AM

In the News

Facebook details ding Zynga shares as partnership ends.

CNN needs more vibrancy in programming, incoming CEO Jeff Zucker says.

Lipitor generic cholesterol pill production halted by Ranbaxy following glass contamination.

Amazon tops Walmart with wealthy Americans, study says.

AT&T named best 4G network in Consumer Reports annual ranking, but places last for voice/text quality to #1 Verizon.

Chevrolet partners with Dailybreak for holiday push.

Chuck E. Cheese sees revamped mascot lose consumer appeal.

Cool Whip breaks new ground with frosting.

Duke Energy forces out CEO in settlement.Continue reading...

brand and bottle

Absolut Celebrates 30 Years' History With The LGBT Community

Posted by Sheila Shayon on November 10, 2011 05:55 PM

Absolut Vodka Cut, above, is just the latest in a series of the Swedish brand’s embrace of the LGBT community which dates back to 1981, before it was fashionable.

Starting with ads in The Advocate and After Dark, and extending to charitable and cause-related donations and outdoor advertising, Absolut is marking its three-decade relationship with the lesbian, gay, bisexual and transgendered community with a yearlong anniversary campaign, “Absolut Outrageous” (“Out” appears in pink), featuring the tagline: “Celebrating 30 years of going out and coming out.”

Now that it’s popular, established marketers like Procter & Gamble, Unilever, General Motors, Macy’s, Campbell Soup, Orbitz, PepsiCo and American Airlines are all on the LGBT bandwagon. But Absolut was the “first big brand to commit to and pursue the market” by being “the first continuously present major brand in gay media,” said Michael Wilke, former executive director of the Commercial Closet Association, now senior U.S. consultant for Out Now Consulting.Continue reading...

brand news

Brands to Watch: Apple Disappoints, GM Goes Hollywood, IBM in the Green

Posted by Shirley Brady on October 18, 2011 05:58 PM

Brands to Watch

Apple misses first earnings target since 2002, as iPhone sales disappoint (although Mac and iPad sales set new records).

Cheerwine expands US footprint with PepsiCo distribution deal.

GM is reportedly in talks to back a Cannonball Run remake by British director Guy Ritchie.

IBM named the greenest company in America by Newsweek.

James Franco suits up for Gucci.

Orbitz fined for misleading advertising.

RIM announces BBX OS for BlackBerry tablets and smartphones.

Yahoo beats estimates.

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