Posted by Sheila Shayon on May 1, 2012 01:01 PM
In a truly social move, Facebook has added a timeline tool that lets its 161 million members in the U.S. and 30 million U.K. members share their organ donor status with friends in order to facilitate connecting potential donors and recipients.
In an exclusive interview with ABC News for Good Morning America that aired today on Mayday appropriately, CEO Mark Zuckerberg announced the life-saving commitment: "What we hope will happen is that by just having this simple tool, we think that people can really help spread awareness of organ donation and that they want to participate in this to their friends. That can be a big part of helping solve the crisis that's out there."
The plan — outlined in a co-bylined piece by Zuckerberg and Facebook COO Sheryl Sandberg on the ABC News website — is to leverage social media to encourage more organ donors. With the new Facebook feature, users can register as organ, eye and tissue donors and link to the donor registry in their state as well as post videos or status updates about their decision to be a donor as well as indicate their wish to donate upon death.Continue reading...