Posted by Shirley Brady on September 2, 2011 06:13 PM
The Federal Housing Finance Agency is suing 17 US and European banks and more than 130 individuals on charges of selling bonds backed by mortgages that should have never been packaged into securities. Institutions named including Bank of America, its Merrill Lynch unit, Barclays, Citigroup and Nomura.
Halliburton is suing BP for defamation and misrepresentation, while a key court ruling in the Gulf of Mexico litigation could encourage more lawsuits. Oil and gas production is curtailed in the Gulf, meanwhile, as New Orleans declares state of emergency ahead of storm.
Facebook tests comment translation button.
GM rehires Bob Lutz as an adviser.
Google acquires Zave Networks, a digital coupons platform, as it expands local deals offering.
Hugo Boss releases campaign featuring Orlando Bloom and Sienna Miller in support of African schools.Continue reading...
Posted by Sheila Shayon on March 1, 2011 03:00 PM
Uniqlo has used models such as Agyness Deyn and celebrities including (most recently) Charlize Theron and Orlando Bloom to promote its fashion-for-the-masses designs.
Now it's promoting its apparel and the style chops of its fans with a unique community-building initiative.
The just launched Uniqlooks site invites fans of the Japanese brand to upload photos showing their individual spins on how they style Uniqlo clothes.
A global audience then determines each "Look of the Week" winner (the current title-holder is Florian Gravovil, a 22-year-old French musician/student) to be featured on Uniqlo’s website, Facebook page and on in-store signage.
The digital lookbook by and for brand fans marries the best of self-styled fashion with social media's thirst for image-sharing, pushing the edges of both.Continue reading...
Posted by Barry Silverstein on August 26, 2010 01:00 PM
As the Chinese economy evolves, brand marketers there seem to be following in the footsteps of other global brands in applying tried and true techniques, such as using celebrities. What's different, though, is that upstart Chinese brands are importing foreign celebrities to pitch local products to Chinese consumers.
Basketball star Kevin Garnett is just one example of a Western celeb finding fame and fortune in China. As he discusses above, locals now chant "KG" when they spot him in the street — also the brand name of the locally-produced sneakers he's been busy promoting in the off-season.Continue reading...
Posted by Shirley Brady on July 9, 2010 09:00 AM
Facebook is closing its online gift shop, an estimated $100 million business and a blow to charities such as (RED), WWF and Tom's Shoes, above — and, potentially, Facebook's brand as the initiative was its core platform for philanthropy. The UK government, meanwhile, is also using Facebook for crowdsourcing ideas.
Boeing will introduce its 787 Dreamliner to the public next week.
It's Chick-fil-A's annual customers-dressed-as-cows appreciation day.
Colgate-Palmolive is bringing free dental care to children affected by the Gulf oil spill.
Ferrari is replacing the controversial Marlboro barcode design from its F1 cars with a new logo for the upcoming season.Continue reading...
Posted by Abe Sauer on October 16, 2009 03:31 PM
Sports bike line Buell is a brand with many fans. Too bad for them, Harley-Davidson is closing it down. The MV Agusta brand might live, if a buyer can be found. But not with Harley.
The bottom finally fell out for Harley-Davidson (the company's year-over-year third quarter income nose-dived by 84%) after more than a year of declining sales. The "good" news at Harley is that the 21% decline in quarterly sales of its core Harley motorbikes was not as bad as the industry average.
So the Buell decision is not surprising. But the brand’s move to get rid of MV Agusta is perplexing, since Harley bought the Italian sport-bike maker less than two years ago.Continue reading...