Retreat, Sell! "Battle: LA" and Product Placing the Marines

Battle: Los Angeles is ostensibly about an alien invasion, but it's really about being a United States Marine. In fact, it's a Marine recruiting video, and a powerful one. No surprise there. For all the ink that's spilled on the product placement strategies of Apple, Coke, Audi or some other consumer brand, nobody — not even cigarette-makers — has harnessed the power of product placement like the Marines.Continue reading...