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Discounts are a delicate balance for any brand, and event organizations such as concert promoters and sports teams have long resisted heavy discounting even as ticket prices have risen steeply in recent years.

Now a new service aims to tip that balance in favour of fans − while striving to help ticket sellers as well.

ScoreBig, which plans to launch tomorrow, is a new ticket distributor that has been testing a system to sell unsold event seats at a minimum discount of 10%.Continue reading...