Posted by Shirley Brady on February 18, 2013 10:03 AM
As one of the commenters on the YouTube upload of the official trailer for The Internship movie notes, "I can't believe Google was okay with this movie." Not only did the brand approve all the teasing of Google's corporate culture, there was a Google+ Hangout for the film with Conan O'Brien chatting with co-stars Vince Vaughn and Owen Wilson.
Posted by Dale Buss on December 14, 2012 05:01 PM
If ever a non-alcohol brand has been associated with partying, it's Tostitos. The brand always promotes itself heavily for Super Bowl consumption and sponsors its own college-football bowl game, the Tostitos Fiesta Bowl, every year, including a campaign last year.
The Frito-Lay-owned sibling brand of Doritos also has associated itself with "homecomings" for U.S. military members over the last few years.
So now Tostitos, as you can follow along on its Facebook page, has joined those interests into a huge new promotion that combined partying and homecoming. It sponsored a football-field "surprise party" for selectd U.S. military veterans who only thought they had shown up to play a flag-football game for charity.
Instead, the 28 unsuspecting service men and women were greeted at the Cerritos College stadium near Los Angeles by more than 12,000 "fans", legendary college coaches Urban Meyer and Bobby Bowden, NFL veterans Kurt Warner and Marcus Allen, actors Owen Wilson and Eric Stonestreet, and chart-topping band Gym Class Heroes. And they all had their roles in the game.Continue reading...
Posted by Barry Silverstein on May 4, 2011 01:00 PM
The new marketing campaign being launched by Hertz breaks convention for rental car companies in two respects: it uses a mascot, and it features live characters to differentiate Hertz from its competition.
The mascot, at right, is a little yellow animated guy that looks like he may have just escaped from a video game. Voiced by actor Owen Wilson, "Horatio" (the cheery mascot's name) is featured in a series of television ads directed by Tucker Gates, who has worked on such TV series as The Office and Parks and Recreation.
Thirty and sixty-second versions of the Wilson-voiced campaign (watch below) will run on network and cable television. The deal also marks the first time Wilson is working on the commercial side of the street.Continue reading...