Posted by Shirley Brady on March 10, 2015 01:44 PM
Well played, Paramount. The normally blasé crowd attending the autumn/winter runway shows at Paris Fashion Week today dropped the too cool for school 'tude when two unexpected models showed up to "walk off" Maison Valentino's womenswear show: Ben Stiller and Owen Wilson in character as Derek and Hansel from Zoolander.
The cameo, of course, was Paramount Pictures' sly way of announcing Zoolander 2's premiere on February 12, 2016
Check out the really, really, really, ridiculously spot-on ambush marketing below:Continue reading...
Posted by Shirley Brady on January 13, 2015 07:15 AM
Marvel releases second Avengers: Age of Ultron trailer, quickly passing one three million views.
Apple Watch shows up in iOS 8.2 as "slick, useful apps" wow, according to WSJ, and retailers get excited.
Mondelez defends tweaking Cadbury Easter Creme egg recipe in the UK.
GM challenges Tesla with $30,0000 Bolt electric vehicle concept at NAIAS 2015 Detroit Auto Show.
Disney and Nike congratulate Ohio State on winning College Football National Championship—a $7.3 billion bet for ESPN.Continue reading...
Posted by Shirley Brady on February 18, 2013 10:03 AM
As one of the commenters on the YouTube upload of the official trailer for The Internship movie notes, "I can't believe Google was okay with this movie." Not only did the brand approve all the teasing of Google's corporate culture, there was a Google+ Hangout for the film with Conan O'Brien chatting with co-stars Vince Vaughn and Owen Wilson.
Posted by Dale Buss on December 14, 2012 05:01 PM
If ever a non-alcohol brand has been associated with partying, it's Tostitos. The brand always promotes itself heavily for Super Bowl consumption and sponsors its own college-football bowl game, the Tostitos Fiesta Bowl, every year, including a campaign last year.
The Frito-Lay-owned sibling brand of Doritos also has associated itself with "homecomings" for U.S. military members over the last few years.
So now Tostitos, as you can follow along on its Facebook page, has joined those interests into a huge new promotion that combined partying and homecoming. It sponsored a football-field "surprise party" for selectd U.S. military veterans who only thought they had shown up to play a flag-football game for charity.
Instead, the 28 unsuspecting service men and women were greeted at the Cerritos College stadium near Los Angeles by more than 12,000 "fans", legendary college coaches Urban Meyer and Bobby Bowden, NFL veterans Kurt Warner and Marcus Allen, actors Owen Wilson and Eric Stonestreet, and chart-topping band Gym Class Heroes. And they all had their roles in the game.Continue reading...
Posted by Barry Silverstein on May 4, 2011 01:00 PM
The new marketing campaign being launched by Hertz breaks convention for rental car companies in two respects: it uses a mascot, and it features live characters to differentiate Hertz from its competition.
The mascot, at right, is a little yellow animated guy that looks like he may have just escaped from a video game. Voiced by actor Owen Wilson, "Horatio" (the cheery mascot's name) is featured in a series of television ads directed by Tucker Gates, who has worked on such TV series as The Office and Parks and Recreation.
Thirty and sixty-second versions of the Wilson-voiced campaign (watch below) will run on network and cable television. The deal also marks the first time Wilson is working on the commercial side of the street.Continue reading...