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the revolution will be televised

Change Channel: Networks Hope Brand Refreshes Will Bring Back Viewers

Posted by Mark J. Miller on July 16, 2014 06:52 PM

Screen time may be growing thanks to the proliferation of mobile devices, but TV brands are feeling the pressure from video and on-demand services that are snapping up subscribers with original content. As a result, US cable networks big and small have been on a rebranding spree, hoping to recapture viewers' attention with new identities and a fresh aproach to content. 

MoffettNathanson principal analyst Michael Nathanson says that pure-play cable network operators such as AMC, Discovery Network and Scripps Networks will have the most difficulty in this new marketplace, FierceCable.com reports. "This has and will continue to impact margins going forward," Nathanson said, according to the FierceCable

Earlier this week, Oxygen flipped the switch over to a new feel with its redesigned logo and the addition of “very real” as a tagline. “The new Oxygen will feature authentic, proudly imperfect and diverse characters with stories that are culturally relevant for young, modern women,” the NBCU-owned women's network said in a press release for the TV Critics Association press tour that also announced two new shows and other three projects in development.Continue reading...

brand news

In the News: Disney, Dell, USPS and more

Posted by Dale Buss on February 6, 2013 09:06 AM

In the News

Disney sees higher TV ad revenues drive quarter and considers ESPN exit from U.K. sports coverage.

Dell seeks to transform brand, going private in $24 billion buyout under founder Michael Dell, as Microsoft gambles on involvement.

U.S. Postal Service plans to cut Saturday mail as Hallmark fights the cuts.

Apple loses right to iPhone brand in Brazil.

Arby's launches "fan of the week" promo via Facebook.

Lance Armstrong reportedly under investigation for obstruction and other serious crimes.

BP is hit by new $34 billion claim from U.S. state governments over Gulf spill.Continue reading...

personal brands

OWN Goal: Will Oprah's Biggest Bet Pay Off?

Posted by Shirley Brady on January 3, 2011 12:00 PM

Oprah Winfrey ended 2010 as Hollywood's highest-paid entertainer (earning $315 million last year, according to Forbes), and started 2011 by venturing on her OWN — the name of her much-ballyhooed, Discovery-backed 24/7 cable network. Critics were mostly positive, while response by viewers was predictable (fans were in awe, others couldn't be bothered).

Pundits are closely watching to see if viewers will indeed "follow me to OWN" as she urges a fan in OWN's behind-the-scenes series about her 25th season — and whether her personal brand will carry over as she prepares to step down from the syndicated daytime talk show that made her name and fame.Continue reading...

that's entertainment

Comcast Programs NBCU Lineup

Posted by Sheila Shayon on November 16, 2010 05:30 PM

The tectonic plates are shifting as Comcast’s purchase of NBC Universal gets closer to federal regulatory approval, and the players rearrange in a virtual Who’s Who in media.

With NBCU CEO Jeff Zucker already exiting, here's the latest line-up as America's largest cable operator puts its stamp on NBCU:

Jeff Gaspin (above), chairman of NBC Universal TV Entertainment, is stepping down as he couldn't reach an agreement on a new role reporting to NBCU's incoming CEO, Steve Burke, who is currently COO at Comcast. Gaspin told NBCU employees, "As is his prerogative, Steve has determined that he wants to move in a different direction."Continue reading...

brand news

Brands to Watch: Disney, Facebook, Google

Posted by Shirley Brady on October 26, 2010 06:30 PM

Brands to Watch

Barnes & Noble introduces a color version of its Nook e-reader with Google Android OS.

Disney and Time Warner Cable will experiment with TV Everywhere (Internet TV behind a paywall for TWC subscribers) with the next installment of ESPN's Monday Night Football.

Facebook and MySpace asked by Sen. Jay Rockefeller, the Democratic chairman of the Senate Commerce Committee, to detail how they safeguard user information.

George Foreman expands with Healthy Cooking line.

GlaxoSmithKline agrees to pay $750 million fine for bad products.

Google CEO Eric Schmidt apologizes for Street View privacy flap.Continue reading...

brand news

Apple Prepares Next iPhone

Posted by Shirley Brady on May 25, 2010 08:05 AM

Walmart discounts iPhone 3GS to $97, sparking rumors of its demise next month, when Apple will reveal the next iPhone (possibly with video chat).

Facebook ads attract brands including Lexus, Wendy's, ESPN, Sony Pictures, Bose, and Hardee's.

As the Times of London puts up its paywall, the New York Times says its paywall will be "blogger-friendly."

BP sticks with chemical dispersant, expert confident in oil well plan as the spill spreads. Mock Twitter feed is least of worries.

Budweiser is producing a special editon metallic World Cup bottle.Continue reading...

the revolution will be televised

Jersey Buoys US TV Upfronts

Posted by Suzanne Blecher on May 19, 2010 12:22 PM

Buoyed by the success of MTV's Jersey Shore franchise, cable networks are gearing up for the summer shore season, Joisey style. Not only Viacom's MTV, but its reality-touting competitors at Oxygen, Style and Bravo all have their fists in the air pumping to promote their Garden State shows during the TV upfront events now taking place in New York.

At its upfront event yesterday at at a midtown Manhattan hotel, MTV touted its new shows by wooing media buyers and brand advertisers with a raucous party themed around the looming return of its now-iconic Jersey Shore, which is currently taping its next season far from Jersey on a different shore, in Miami.

Partiers filled their plates with meatballs and spaghetti, and washed it down with Ron Ron Juice (vodka and watermelon juice), named after cast member Ronnie Magro. Cast members busted out their signature dance moves and female servers “poofed” their hair in salute to Snooki, aka Nicole Polizzi.Continue reading...

media brands

NBC: Back to Basics

Posted by Sheila Shayon on May 6, 2010 12:20 PM

NBC is returning to a more traditional outreach to woo agencies and advertisers for the 2010-11 season.

Hoping to get out of fourth place in primetime viewership, NBC and its NBC Universal family of cable networks is going "back to basics" in its outreach to brand marketers this year, says NBCU president of ad sales Mike Pilot.

"For us, it’s a requirement, our big issue in the marketplace is getting NBC primetime back to health,” Pilot tells the New York Times.

Its May 17th New York upfront event for media buyers will take a more "traditional" tone in promoting NBC’s 2010-11 season. That means it will be “all about programming,” said Pilot. “We’re going to show a lot of tape; we’re going to have a lot to show.”

Twenty pilots are in development, as NBC is (a) looking for that most elusive of creatures: a hit and (b) to “repopulate the 10 o’clock hour” following the collapse of Jay Leno's talkshow at that hour.Continue reading...

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