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Super Bowl Ad Watch: Chevy Sneaks In with Beyonce; KFC Goes Couchgating

Posted by Dale Buss on January 3, 2013 04:14 PM

One of the last big things that Joel Ewanick did before he was bounced as General Motors' CMO last summer was to declare that the giant automaker was going to sit out TV advertising in Super Bowl XLVII on February 3. But don't be surprised that GM is trying to find every other way it can to attach itself to the Big Game.

One of the latest reports is that Chevrolet plans to place its all-new 2014 Corvette on the 50-yard-line during the halftime show and present it to this year's celebrity performer (and Pepsi partner), Beyonce. But GM hasn't budged an inch in terms of its decision to sit out actual advertising during the Super Bowl telecast on CBS, even though Chevy could probably make real good use this year of its traditionally strong presence in the game, with a new 2014 Silverado pick-up truck comnig out and its overall brand message remaining muddled.

Speaking of Beyonce, PepsiCo now plans to put 50 contest winners onstage with her during the halftime show. The online contest invites entrants to post photos of themselves in Beyonce-style positions that could be used in ads promoting her performance.

In other Super Bowl advertising news, M&Ms has announced that it will return to the game with an all-new 30-second commercial during the first quarter. Last year, M&Ms introduced the world to its "Ms. Brown" character that was a hit with viewers. All that Mars Chocolate North America will say about its plans for this Super Bowl is that it will "tap our colorful characters" once again.Continue reading...


Ozzy Osbourne Supports Record Store Day. Do You?

Posted by Shirley Brady on April 16, 2011 11:00 AM

While Record Store Day — today's the fourth annual celebration of independent, bricks and mortar music retailers — is usually associated with indie artists, this year Ozzy Osbourne is supporting the cause as its official ambassador. As ever, there's an impressive list of special releases to lure music fans offline and into their local record store.

red carpet

Oscars Watch: What Did You Think of the Commercials?

Posted by Shirley Brady on February 27, 2011 11:50 PM

OK, so the 83rd Annual Academy Awards was a bit of a snoozefest, with Colin Firth and Natalie Portman winning the best thespian categories (as expected) and The King's Speech sweeping the night.

On the commercial front, while the Oscars may not have "the Super Bowl for women" that some thought in terms of the caliber of the ads, there were some new campaigns — but also a lot of repetition and reprisals of Super Bowl spots.

What did you think of the commercials, if you caught them during the telecast on ABC? To jog your memory:Continue reading...

doing good

Best Buy Auctions Justin Bieber and Ozzy Osbourne Super Bowl Ad Costumes

Posted by Shirley Brady on February 22, 2011 05:30 PM

Best Buy is auctioning the Super Bowl commercial costumes worn by Ozzy Osbourne and Justin Bieber on eBay. Bids close March 1st, and proceeds from the sale of the signed space-suits will go to Ozzy's favorite charity: the Sharon Osbourne Colon Cancer Program at Cedars-Sinai hospital in Los Angeles.

ad watch

Super Bowl XLV: Brand MVPs

Posted by Dale Buss on February 7, 2011 04:30 PM

Record numbers of viewers for Super Bowl XLV (111 million, as Nielsen reports, a decisive victory for the enduring power of TV as a branding and marketing medium) makes last night's big game the most-watched TV event in US history.

So advertisers certainly got their money's worth in terms of reach and exposure — at least those brand marketers whose spots stood on a very crowded field this year.

The best of the pack this year?Continue reading...

brand news

In the News: Obama, Best Buy, Ford and more

Posted by Dale Buss on January 26, 2011 09:00 AM

In the News

President Obama's State of the Union address urges bipartisan collaboration to help US better compete globally, boost jobs and the economy, and "out-innovate, outeducate and outbuild" while technology innovation will be the nation's "Sputnik moment." Also mentioned: Facebook and Google.

Best Buy's Super Bowl ad to feature Justin Bieber and Ozzy Osbourne, while Volkswagen, Mercedes-Benz, GoDaddy, Disney, Paramount and Universal will use the Super Bowl's massive TV reach to tease upcoming releases. Suzuki joins the Super Bowl ad derby with plans to air regional spots for its Kizashi model.

Facebook buys mobile ad firm Rel8tion.

FDA and US dairy industry spar over milk testing.

Ford is expected to announce huge profits on Friday.Continue reading...

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