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Booze Newz: Girly Beer Edition

Posted by Jennifer Sokolowski on July 22, 2011 05:30 PM

Molson Coors’ announcement that it will launch Animée, a new “bloat-resistant” beer aimed at women, in the UK this fall has not exactly been welcomed with squeals of joy and air kisses by female commentators.

Many seem to view the new campaign as a cosmetic condescension that will likely do little to make up for decades of sexist marketing that have driven women away from beer in the first place.

As Melissa Cole puts on the sarcasm: “It's called Animee, because girls are drawn to anime and the name Aimee. It's pretty! It tastes like 'light, sparkling, finely filtered beer' (also known as Zima).”

Ouch. Kim Conte at The Stir is even more blunt: “Just because I'm female doesn't mean I like to drink crappy beer.”

The message? Try a little R-E-S-P-E-C-T ... it might be more effective than frou-frou marketing in enticing women to embrace beer.Continue reading...

brand and bottle

Booze Newz: Holiday Spirits

Posted by Jennifer Sokolowski on December 3, 2010 05:30 PM

New Winter Wonderland of Alcoholic Whipped Cream

The holiday spirit is often helped along with alcoholic spirits, from booze-soaked fruitcake to hot buttered rum. Now even your most innocent of holiday desserts (pumpkin pie, anyone?) can go from nice to a little bit naughty with the addition of alcoholic whipped cream. Two brands have been released in recent months: CREAM (“Get Whipped”) and Whipped Lighting (sold as Whipahol). Both are selling well.

Coming in the wake of the Four Loko debacle, apparently some college officials are concerned about the trend, but we really don't think they should be getting their silver bells in a bunch. While both brands contain an alcohol content of 15%, about the same alcohol as three beers, that's if you consume the whole can. Probably more danger here of the dreaded "freshman 15" weight gain than of alcohol abuse.

After the jump: Ciroc and P. Diddy, Johnnie Walker takes Manhattan, and some festive red noses at the pub.Continue reading...

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