Posted by Shirley Brady on June 26, 2012 02:45 PM
PepsiCo today released this video highlighting its sustainability goals. Billed as "PepsiCo's recipe for the next billion" humans on the planet, the corporate video's tagline is "Doing More. Using Less." How?
By "growing more crops with less water, manufacturing with less waste and energy, and serving the needs of the next billion consumers. Our goal is to create snacks, beverages and foods that deliver the nutrition, hydration and enjoyment at the right moment across different needs, lifestyles and geographies." The video reiterates the company's "delivering more choices" and performance with purpose positioning, "doing right for people and the planet, innovating more choices while using fewer natural resources."
The video comes as PepsiCo was named #28 on Interbrand's 2012 Best Global Green Brands ranking, five spots behind Coca-Cola. Interbrand's rationale:Continue reading...