Posted by Abe Sauer on January 26, 2010 05:06 PM
PETA's 2010 State of the Union Undress (Safe for Work Version)
People for the Ethical Treatment of Animals (PETA) has a new awareness commercial out to coincide with President Obama's state of the union address. Can you guess what the theme of the commercial is? If you said "nudity," give yourself a gold star.
PETA's Presidential stripper video is just one of the brand's recent moves to leverage nudity for attention (SFW). In the last couple months alone, PETA campaigns have featured stars from the reality TV series "Real Housewives of New York" and "Dancing with the Stars" and porn superstar Sasha Grey. PETA has been doing this for years, but does it really benefit the brand? Continue reading...