Posted by Abe Sauer on August 31, 2012 05:26 PM
Box office hit The Avengers contained a respectable amount of product placement.
Now, Acura is seeing its product placement in the superhero film expanded as deleted scenes are added back into the film for its DVD release. Could this form of retroactive product placement become a common Hollywood practice? Continue reading...
Posted by Sheila Shayon on May 28, 2012 04:04 PM
Sixty six percent of UK citizens collectively consumer 165 million cups of tea every day, making it that country’s most popular drink, and most of those tea bags end up in landfill bins.
Now Unilever UK, maker of PG Tips and the largest tea buyer in the world, purchasing close to 12% of the world's supply of black tea, is looking to make a more environmentally friendly cuppa.
Already committed to sustainable farming, partnering with the Rainforest Alliance in 2008, the company has just joined forces with two Essex councils, Brentwood and Chelmsford, and with Wrap, the U.K. government's advisory body on waste, to encourage Brit tea-drinkers to compost their teabags with their food waste.Continue reading...