bc q&a

MasterCard’s Priceless Surprises Celebrates Its Own First Birthday

Posted by Sheila Shayon on March 12, 2015 02:08 PM

After one full year, Priceless Surprises from MasterCard continues to spread joy and delight to unsuspecting cardholders in 25 countries.

By simply using their MasterCard, cardholders are eligible for digital song downloads, instant seat upgrades at events, and meetings with world-class entertainers and athletes. Priceless Surprises is also integrated with MasterCard’s sponsorships of The GRAMMYs, The BRIT Awards, UEFA Champions League, Major League Baseball, PGA TOUR and Rugby World Cup.

brandchannel spoke with MasterCard CMO Raja Rajamannar about the campaign and its success in creating a marketing initiative that makes delightful experiences a year-long value-add for the brand.Continue reading...


Golf Channel Ditches Tee, Keeps the Peacock in Refreshed Network Logo

Posted by Mark J. Miller on December 17, 2013 02:39 PM

Since the Golf Channel was integrated into the NBC Sports Group in 2011, its logo has flown the network’s peacock feathers proudly. Those feathers aren’t going anywhere, but the rest of the network's logo is getting a more literal redesign so viewers can better identify it.  

In place of the current 'G' that incorporates a tee into the letter, the new logo will feature the peacock symbol next to the words “GOLF CHANNEL.” The new identity will launch across all of NBC’s properties in May in association with the Players Championship, the flagship event for the PGA Tour.Continue reading...

brand news

In the News: Apple, Hunger Games, Tiger Woods & more

Posted by Dale Buss on March 26, 2012 08:58 AM

In the News

Apple in sight of $1 trillion valuation, according to analysts.

AstraZeneca fails to stop entry of generic versions of its antipsychotic drug to U.S. market.

Bats alarms Wall Street with derailed IPO.

Bloomberg and CNN continue transition to digital.

Bulgari tries to make a name in wine.

Chick-fil-A pressure heats up.

Dairy Queen benefits from early warm weather.

Darden finds restaurant consumers remain fickle.Continue reading...

Around The Web: What's Next? Edition

Posted by Sara Zucker on February 19, 2010 06:09 PM

Summit Entertainment seeks removal of 'Twilight' previews from websites. [BrandFreak]

What does the future holds for Howard Stern after Sirius? [WSJ]

Investors haven't lost faith in the power of department stores. [Daily Finance]

Tiger Woods' apology is vague, reveals nothing about returning to golf. [Reuters]

brand news

Headline Roundup: Burger King Me

Posted by Sara Zucker on February 18, 2010 07:48 AM

Burger King raises the cost of its double cheeseburger from $1 to $1.19. [WSJ]

New Klondike commercials channel 'The 40 Year Old Virgin.' [BrandFreak]

Burger King will now sell Seattle's Best coffee in its restaurants. [Daily Finance]

Chevy hopes consumers feel connected with its new family-oriented ads. [Brandweek]

Microsoft adds Facebook and Myspace sites to its Outlook program. [AP]

The Federal Trade Commission puts its foot down on unemployment scams. [LA Times]Continue reading...

celebrity brandmatch

Tiger Woods Sponsors Breathe Easi(er)?

Posted by Peter Feld on November 27, 2009 06:41 PM

Business Insider's John Carney reports the following brands sighing with relief that Tiger Woods' injuries seem less serious than initially reported.

  • Accenture
  • AT&T
  • EA Sports
  • Gatorade
  • Gillette
  • Golf Digest
  • Net Jets
  • Nike
  • Tag Hauer
  • Tatwee: The Tiger Woods Dubai
  • TLC Laser Eye Center
  • Upper Deck
  • PGA Tour

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