brandcameo

At the Movies: SOPA and Product Placement

Posted by Abe Sauer on January 20, 2012 05:15 PM

Texas Rep. Lamar Smith's now-pulled SOPA (Stop Online Piracy Act) bill ruled the week when it comes to Hollywood. Tinsel Town lobbyists pushed for a heavy-handed approach toward online copyright piracy, and the Internet heavyweights in Silicon Valley and beyond pushed back. Hard.

One detail lost in the debate was the SOPA product placement paradox: How Hollywood's revenue stream of product placements benefit from piracy.Continue reading...

web watch

SOPA and PIPA, Day 2: The Web Stood its Ground. Now What?

Posted by Sheila Shayon on January 19, 2012 05:44 PM

Opponents of SOPA and PIPA cheered yesterday’s web blackouts as a critical juncture in the escalating debate over copyright protection.

“The Web blackout Wednesday may be remembered as one of the first successful online uprisings in the U.S., but leaders in the U.S. Senate still planned to begin voting on PIPA next Tuesday.”

California Representative Anna Eshoo, Dem., tweeted "I do not support #SOPA! It is overly broad, threatens the Internet, will hinder new jobs & hurt economic opportunities" with a link to her statement: “History is being made by the more than 10,000 websites that have chosen to boycott SOPA by participating in today’s blackout,” and she followed suit by blacking out her own website.

A key factor in the turn was the education made quickly available to the public about the complex issues and alliances involved as shown in the following two videos:Continue reading...

web watch

SOPA and PIPA Lose Steam on the Hill as Web Brands Prevail

Posted by Sheila Shayon on January 18, 2012 05:18 PM

In addition to protests in cities including San Francisco (where MC Hammer spoke) and New York, an estimated 10,000 websites went dark today in a widespread Internet protest to protest the Stop Online Piracy Act (SOPA) now before the U.S. House of Representatives, and the Protect Intellectual Property Act (PIPA) before the Senate.

The bills target foreign websites that pilfer content and sell pirated and counterfeit goods, forcing U.S. companies to stop selling ads to suspected online pirates, processing payments for illegal sales and refusing to list suspected sites in search results.

Although a number of influential politicians backed down, SOPA's author and lead backer, Rep. Lamar Smith (R-TX), told The Wall Street Journal today that the bill addresses concerns and isn't censorship, commenting: “It’s easy to engage in fear-mongering and it’s easy to raise straw men and red herrings, but if they read the bill they will be reassured.”

Smith, however, lost serious support among his colleagues.Continue reading...

web watch

Google, Craigslist and Other Web Brands Take a Stance on SOPA

Posted by Shirley Brady on January 17, 2012 10:11 PM

Wikipedia is going offline on Jan. 18th as part of the mass online protest against SOPA: The Stop Online Piracy Act.  As the site explains:

The blackout is a protest against proposed legislation in the United States – the Stop Online Piracy Act (SOPA) in the U.S. House of Representatives, and the PROTECT IP Act (PIPA) in the U.S. Senate – that, if passed, would seriously damage the free and open Internet, including Wikipedia. This will be the first time the English Wikipedia has ever staged a public protest of this nature, and it’s a decision that wasn’t lightly made.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements