brand news

In the News: Nokia, AOL, Ben & Jerry's, and more

Posted by Shirley Brady on June 21, 2011 09:00 AM

In the News

AOL considers paid content.

Ben & Jerry's kicks off food truck in San Francisco with free ice-cream.

Bloomberg pushes for a wider TV audience.

Cadbury's Naomi Campbell ad ruled not racist.

Cartier joins BurberryLouis Vuitton and other luxury brands by launching Youku video channel in China.

Cisco turnaround takes longer than expected.

Coca-Cola accuses Goldman Sachs of manipulating prices.Continue reading...

follow the money

JPMorgan Chase "Most Improved" in Q1 Bank Brand Report

Posted by Barry Silverstein on May 3, 2011 01:00 PM

"Sentiment analysis" is becoming increasingly important form of analysis, one that has been made possible by the vast increase in content and social chatter across the web, when customers are more than ready (see above) to air their grievances online — particularly when it comes to brands that have a hand in their wallets.

General Sentiment is one of the firms that scours and analyzes over 40 million sources of content, "listening" in real time to public opinions expressed regarding, among other things, brands. With bank brands such a hot topic of social chatter in these cash-strapped times, the social-media analyst just released its Retail Banking Report  for Q1 2011.Continue reading...

brand news

In the News: Sheen, Galliano, Toyota and more

Posted by Dale Buss on March 1, 2011 09:00 AM

In the News

ABC's Oscars TV ratings on Sunday dropped 10% from a year ago.

Berkshire Hathaway adds to possible successors to Warren Buffett.

Carlyle Group buys Japanese auto-parts firm. 

Charlie Sheen circus continues with part 2 of Today Show interview.

CNN is taking Piers Morgan on a roller-coaster ride. 

Dior loses as Natalie Portman severs ties with brand following anti-Semitic remarks by John Galliano.Continue reading...

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