see you in court
Posted by Dale Buss on June 13, 2014 05:21 PM
The US Supreme Court has just helped bring even greater transparency to food labels and the health claims made on them.
By clearing the way for POM Wonderful to renew its legal battle against Coca-Cola over allegedly misleading labeling of Coke’s Minute Maid Pomegranate-Blueberry juice drink, the court potentially opened the door to greater litigation in a newly robust era of food and beverage brands making claims against competitors that play too fast and loose with the nutritional attributes of rival products.
According to the justices and their 8-0 verdict (Justice Stephen Breyer recused himself), POM can move forward with its false-advertising suit against Coke because there is little actual pomegranate and blueberry juice—only 0.5 percent combined, the court found—in the Minute Maid product that consumers could logically suspect is mostly pomegranate and blueberry juice.Continue reading...
Posted by Shirley Brady on June 13, 2014 09:09 AM
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chew on this
Posted by Mark J. Miller on May 9, 2014 03:24 PM
The phrases "All Natural" and "Nothing Artificial" have helped sell plenty of boxes of Kashi and Bear Naked products, but not for long. Parent company Kellogg has lost a class-action suit that claimed man-made products including pyridoxine hydrochloride, calcium pantothenate and soy oil processed with hexane were found in the food products. As a result, Kellogg will drop its "natural" positioning from the products and pay out a $5 million settlement.
Kashi and Bear Naked are just the latest brands to take a hit for their nutrition claims amid a surge of health-conscious consumers. Part of the problem, the New York Times notes, is that the FDA has yet to develop a definition for use of the word "natural" on food products, which is why companies have been quick to use it in a marketplace filled with consumers who are interested in leading healthier lives.
Other brands that have had to reel in their nutrition claims include Frito-Lay, which changed its "Simply Natural" line of chips to just "Simply" and Quaker, which shifted from "Natural Quaker Granola" to "Simply Quaker Granola." Recently, Chobani was pulled off shelves at Whole Foods because of claims that it contains GMOs, while PepsiCo had to ditch "all natural" from its Naked Juice line last year and Ben & Jerry's—a brand revered for its natural ingredients—had to drop the claim from its packaging.Continue reading...
Posted by Dale Buss on May 5, 2014 09:36 AM
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chew on this
Posted by Dale Buss on January 9, 2014 12:52 PM
Having used its Super Bowl ad last year featuring Psy to help establish itself as a clear threat to some established salty-snacks brands, Wonderful Pistachio plans to up the ante in this year's game with two commercials featuring a different kind of star: Stephen Colbert.
In the meantime, Wonderful continues to broaden its marketing footprint through its two-year-old partnership with the Harlem Globetrotters. That has included a TV-ad appearance by the team, similar to those by Psy and other celebrities, as well as in-arena promotions such as shooting contests during the games.
"We want to make sure we reach consumers who haven't tried [Wonderful Pistachios] and build a relationship with them," Marc Seguin, Paramount Farms' CMO, told brandchannel.Continue reading...
Posted by Dale Buss on November 29, 2013 04:37 PM
Wonderful Brands has transformed pomegranate juice and pistachios from commodities to high-margin produce brands, almost single-handedly creating new CPG segments and then going on to dominate them with Pom Wonderful juice and Wonderful Pistachios, respectively. Any reason to think the company can't do the same with mandarin oranges?
The company couldn't think of any, either. So Paramount Farms, the parent of Wonderful brands, is ditching its old partnership with Sun Pacific that marketed the Cuties brand of little oranges and created its own new brand of mandarins, Wonderful Halos. Wonderful plans to devote a hefty $100 million in marketing expenditures over the next five years to establish the brand, starting today with a national advertising campaign on TV and online, including an interactive mobile app.
"We felt we could launch a new brand and wanted to do it on our own," Marc Seguin, Wonderful's CMO, told brandchannel. "We generated all the excitement around the [Cuties] brand, so we were confident we could launch a new brand that would be even more exciting. And we wanted to have the destiny of the brand completely within our control."Continue reading...
Posted by Dale Buss on February 25, 2013 09:07 AM
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truth in advertising
Posted by Dale Buss on January 17, 2013 06:02 PM
One thing can be said for Lynda and Stewart Resnick, the owners of Paramount Farms and the POM Wonderful and Wonderful Pistachios brands: They're certainly aggressive. Wonderful Pistachios is taking on Frito-Lay with its first Super Bowl commercial next month, for instance. And the Resnicks signed on as title sponsor for director Morgan Spurlock's 2011 film about product placement.
So it isn’t surprising that the billionaire philanthropists behind the two highly successful brands aren't backing down in their fight with the U.S. Federal Trade Commission over whether their advertising can claim significant health benefits tied to POM.
After more than two years of wrangling, Federal regulators this week released their final ruling against POM and its pomegranate juice, saying advertising for the juice — such as a 2012 print ad headlined “Cheat Death” that aimed to rebut the FTC's case against the brand — made misleading claims about the drink’s health benefits. Continue reading...