brand news

In the News: Delta, Facebook's IPO, Sky News & more

Posted by Dale Buss on April 6, 2012 08:54 AM

In the NewsCostco reports surge in monthly sales.

Coty wants Avon in part to build in Brazil.

Current TV struggles to meet audience targets.

Dairy Queen rolls out new national campaign.

Del Monte and Fresh Del Monte engage in food fight.

Delta considers entering fuel-refining business to cut costs.

Facebook said to pick Nasdaq for IPO.Continue reading...


For Car Colors, White Is the New Black

Posted by Dale Buss on October 7, 2011 01:09 PM

Sure, the "color experts" at PPG Industries have their theories about why white has suddenly jumped to the top of global exterior-color preferences for cars after ten straight years of silver at the pinnacle. They surmise that it's because white connotes cutting-edge, and that's what we all want to be.

"Silver, at one time, was considered high-tech, innovative," Jane Harrington, manager of color style and automotive coatings for the company that used to be known as Pittsburgh Plate Glass (and still provider of PPG Pittsburgh Paints), told the Detroit Free Press. "Think about white. What has Apple [introduced] their product in? White."

Pardon us, Ms. Harrington, but haven't Apple products before the iPhone 4 been available in white for many years?Continue reading...

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