Posted by Dale Buss on May 8, 2012 02:02 PM
Scion as a brand is going back to the future. Back, that is, to the time when there was no Scion brand — back to more conventional vehicles and marketing than the iconoclastic touch that led to the origination of Toyota's "youth" brand in 2004.
When Toyota announced Scion brand sales for April, executives hoped to continue a trend begun in the first quarter, when Scion sales were up by 19 percent over a year earlier. After four bad years, Scion sales actually ticked up by 8 percent last year over 2010.
In fact, according to Toyota's April U.S. sales press release, Scion posted April sales of 5,503 units, up 8.4 percent versus April 2011. The tC sports coupe led the way with sales of 2,008 units, and the xB urban utility vehicle recorded April sales of 1,617 units. The all-new iQ premium micro-subcompact — the world's smallest four-seater — posted monthly sales of 962 units, followed by the xD five-door urban subcompact with 916 units.
Ironically, the reason Scion is on the cusp of a brand resurgence is that Toyota has scrapped the original reason for the brand.Continue reading...
games people play
Posted by Mark J. Miller on February 22, 2012 12:11 PM
When Sony’s new handheld gaming system, PlayStation Vita, launched in Japan in December, it came with some unfortunate bugs that caused it to crash on occasion and lag a bit during some games.
Sony says it has updated the software and is feeling good enough about things that it launched the product Wednesday in the United States and Europe. What's new and improved about PS Vita? To paraphrase Shakespeare, the game's the thing.Continue reading...
games people play
Posted by Anthony Zumpano on October 20, 2011 11:32 AM
We already knew that the Vita, the next generation of Sony’s PlayStation Portable, was going on sale in Japan on December 17. And this week, at the Web 2.0 Summit in San Francisco, Sony announced that the device will go on sale on February 22, 2012, in the US, Canada, Latin America and Europe.
Leaving aside the fact that the Vita will not be available in time for the 2011 holiday season (though if you buy gifts to celebrate leap year, you’ll be in luck), the real question is whether gamers will be experiencing “handheld fatigue” by next year.Continue reading...