Learn more about Sustainable Brands 2015 San Diego

games people play

Sony Powers Up PlayStation and Virtual Reality at E3

Posted by Mark J. Miller on June 10, 2014 12:57 PM

E3, the annual Electronic Entertainment Expo, is underway in Los Angeles, with one brand already making noise with major announcements: Sony. 

Its presentation, featuring the anticipatory tagline "Greatness Awaits," was both a games extravaganza and consistent attack on Microsoft’s Xbox One. Sony Computer Entertainment president and group CEO Andrew House went out of his way to point out that playing on the PS4 means getting “the highest visual quality” and that games “look better” on the Sony system, according to TIME

Beyond a slew of new and updated games for the PS4, Sony had a few hardware items to show off including PlayStation TV, which is now available in Japan and is coming this fall to North America and Europe.

Essentially a rebranding of Vita TV, the $99 PlayStation TV will "let you play Vita games as well as original PlayStation classics, let you stream games from your PS4 to a second TV and offer access to PlayStation Now, Sony’s PS3 games-streaming service, which Sony says will be available in open beta on the PS4 in the US and Canada beginning July 31.”Continue reading...


Scion Aims to Keep Fun, and Gen Y, in the Picture

Posted by Dale Buss on May 8, 2012 02:02 PM

Scion as a brand is going back to the future. Back, that is, to the time when there was no Scion brand — back to more conventional vehicles and marketing than the iconoclastic touch that led to the origination of Toyota's "youth" brand in 2004.

When Toyota announced Scion brand sales for April, executives hoped to continue a trend begun in the first quarter, when Scion sales were up by 19 percent over a year earlier. After four bad years, Scion sales actually ticked up by 8 percent last year over 2010.

In fact, according to Toyota's April U.S. sales press release, Scion posted April sales of 5,503 units, up 8.4 percent versus April 2011. The tC sports coupe led the way with sales of 2,008 units, and the xB urban utility vehicle recorded April sales of 1,617 units. The all-new iQ premium micro-subcompact — the world's smallest four-seater — posted monthly sales of 962 units, followed by the xD five-door urban subcompact with 916 units.

Ironically, the reason Scion is on the cusp of a brand resurgence is that Toyota has scrapped the original reason for the brand.Continue reading...

games people play

Sony Brings "World-Changing" PS Vita to US and Europe

Posted by Mark J. Miller on February 22, 2012 12:11 PM

When Sony’s new handheld gaming system, PlayStation Vita, launched in Japan in December, it came with some unfortunate bugs that caused it to crash on occasion and lag a bit during some games.

Sony says it has updated the software and is feeling good enough about things that it launched the product Wednesday in the United States and Europe. What's new and improved about PS Vita? To paraphrase Shakespeare, the game's the thing.Continue reading...

games people play

Sony Sets PS Vita Release, But Are Gamers Game?

Posted by Anthony Zumpano on October 20, 2011 11:32 AM

We already knew that the Vita, the next generation of Sony’s PlayStation Portable, was going on sale in Japan on December 17. And this week, at the Web 2.0 Summit in San Francisco, Sony announced that the device will go on sale on February 22, 2012, in the US, Canada, Latin America and Europe.

Leaving aside the fact that the Vita will not be available in time for the 2011 holiday season (though if you buy gifts to celebrate leap year, you’ll be in luck), the real question is whether gamers will be experiencing “handheld fatigue” by next year.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia