Green Bay Packer Nation Sells Like Team Spirit

Ford marketing executive Eric Peterson has plenty to do at work these days, with big responsibilities for positioning and promoting the hot-selling new Ford Explorer SUV, among many other things. But off the job, he’s preoccupied with one thing: catching up on the Green Bay Packers, gloating over their victory in the last Super Bowl, and looking forward to the season ahead with his team favored by many observers to repeat as champions.

Yes, Packer Nation is stirring again. The NFL lockout denied the team and its millions of fans much participation in the time-honored practice of public homage in the wake of a Super Bowl Championship, so they’ve got a lot of catching up to do — but the labor dispute didn't squelch Packer fans' enthusiasm for their beloved team, with an active online community helping keep the faith. Now that community is getting a global push, too.Continue reading...