In an effort at transparency, Frito-Lay is laying its chips on the square — New York’s Times Square, that is.

The ubiquitous chip-maker today launched its Flavor Kitchen interactive experience some 22 stories high in the Big Apple’s heart, broadcasting from jumbo screens on the Thomson Reuters Building across from the Hard Rock Cafe.Continue reading...

Elizabeth Gilbert’s gastro-spiritual bestseller Eat, Pray Love has sold more than 7 million copies worldwide. The publishing phenomenon has led Gilbert to Oprah's couch (twice), to TED's stage, to the New York Times bestseller list (177 weeks and counting) and to being optioned by Julia Roberts the producer for a movie starring Julia Roberts the actress, which opens August 13th.

Sony, the film’s producer, wants to tap into the female market—30-50 year old women with disposable income specifically—to buy movie tickets and more EPL-branded merchandise, so it's teaming with Home Shopping Network in an unprecedented promotional partnership. HSN describes it as a "complete takeover" of the network.Continue reading...