Posted by Dale Buss on February 9, 2015 04:04 PM
The season of big tentpole marketing events on television continued to pick up steam with the GRAMMY Awards telecast on Sunday, with major brands are anteing up big bucks to associate themselves with music's biggest night. And we don't just mean how adidas debuted its new shoe on Kanye West's hot-footed temper.
Some brands, such as Mountain Dew, repurposed their Super Bowl ads from a week earlier; others had skipped the Big Game and created new campaigns designed with the GRAMMYs' music-loving audience in mind. Some were sponsors; some weren't. All attempted to stand out with unique branding campaigns:Continue reading...
in the spotlight
Posted by Sheila Shayon on February 9, 2015 10:34 AM
Machine learning is fast becoming a brand’s new BFF, helping companies create actionable insights from big data to improve the customer experience and (hopefully) increase brand loyalty in this Age of You, as Interbrand calls it.
Amazon and Netflix are old hands at using algorithmic insights to recommend products to customers and personalize their brands, while Facebook uses it for photo identification and NASA to identify stars more quickly.
Pinterest is also diving in, having recently acquired Kosei, whose recommendation engine understands 400 million relationships between 30 million products.Continue reading...
Posted by Sheila Shayon on February 6, 2015 11:14 AM
The ongoing debate over democratic media versus commercial control in the US is in the news again as the FCC, whose job is to defend the “public interest,” grapples with the need to bridge the digital divide for consumers while balancing the needs of the companies—and brands—providing access to broadband, which has become the cornerstone of our daily lives.
In an historic move this week, FCC Chairman Tom Wheeler announced that he has had a change of heart, in what The New Yorker calls his "Nixon-goes-to-China moment."
Wheeler is now proposing new rules that will regulate Internet service providers as common carriers in a vote for net neutrality in a Feb. 26 vote that former FCC commissioner Michael Copps called “The Biggest FCC Vote Ever,” as it will define the future quality of broadcasting in the foreseeable future. Continue reading...
Posted by Dale Buss on January 6, 2015 09:29 AM
BMW and Mercedes-Benz unveil connectivity advances at CES, where Mercedes-Benz wows with futuristic driverless car (above) as BMW recaptures US luxury-sales crown for 2014 from M-B, which is rumored to be relocating its US HQ to Atlanta from NJ.
Samsung transforms itself into supplier of Internet connected appliances and devices in wake of smartphone competition, with devices such as scent-based sensors, as it plans to launch Tizen TVs in US, Korea. [Read more CES 2015 Day One news.]
TurboTax returns to Super Bowl advertising as Doritos "Crash the Super Bowl" finalist ads feature babies and animals.
Coach agrees to buy Stuart Weitzman shoe brand.
Verizon reportedly approached AOL about acquisition or joint venture.Continue reading...
Posted by Dale Buss on October 23, 2014 09:15 AM
Chevrolet celebrates pitching sensation Mo'ne Davis in longform commercial.
Amazon still finds profit elusive.
Macy's links with Google to show shoppers what's in stock nearby.
P&G ousts North American head in executive shuffle as CEO Lafley re-sets succession plan.
Pandora opens listener data to let musicians target fans.Continue reading...
Posted by Dale Buss on August 5, 2014 09:16 AM
Gannett buys out Cars.com for $1.8 billion and separates broadcasting and publishing businesses via latest US media spinoff.
Rupert Murdoch's 21st Century Fox withdraws bid for Time Warner.
Walgreens reportedly capitulates to critics and will remain US-based following $16 billion merger with Alliance Boots.
Xiaomi passes Samsung as China's top smartphone maker.
Vitaminwater struggles over use of stevia as Coca-Cola shifts formulas.
Samsung takes stance on child labor as it takes golf fans behind the tournament.
MORE BRAND NEWS
adidas boosts marketing spending especially in the west.
Aflac invents the downward duck:Continue reading...
Posted by Shirley Brady on June 19, 2014 08:52 AM
Harley-Davidson unveils first electric motorcycle with Project LiveWire experience tour of America's fabled Route 66.
T-Mobile is offering free music streaming via Rhapsody, Spotify and Pandora, and loaner iPhones for a week to test its network.
Lego mixes bricks with clicks for Lego Fusion.
American Apparel ousts controversial CEO Dov Charney.
Yo one-word messaging app, designed in eight hours, raises $1 million in funding.
MORE BRAND NEWS
AMC’s The Walking Dead producer accuses Game of Thrones network HBO of promoting piracy.
Bridgestone signs on as top Olympic sponsor.
Feed the Children has a new logo.
Google touts search ads for lifting brand awareness.
Haggar bets on vintage fashion to revitalize brand.Continue reading...
Posted by Dale Buss on March 7, 2014 09:17 AM
Abercrombie & Fitch plans to remake Hollister brand in light of fast-fashion trend.
Oreo uses vending machine to print 3-D cookies at SXSW.
Bitcoin creator may have been identified by Newsweek... or not.
Albertson's and Safeway will combine in $9 billion deal.
BMW considers expanding car-sharing program in US.
Boeing freezes pension plans.
Cargill boasts "game changer" in stevia market.
Chili's aims to become faster.
Corona Light goes after middle-aged beer drinkers with taste pitch.
Culver's looks to what's next as it expands across the US.
Dewey & LeBoeuf leaders indicted.Continue reading...