Posted by Dale Buss on October 23, 2014 09:15 AM
Chevrolet celebrates pitching sensation Mo'ne Davis in longform commercial.
Amazon still finds profit elusive.
Macy's links with Google to show shoppers what's in stock nearby.
P&G ousts North American head in executive shuffle as CEO Lafley re-sets succession plan.
Pandora opens listener data to let musicians target fans.Continue reading...
Posted by Dale Buss on August 5, 2014 09:16 AM
Gannett buys out Cars.com for $1.8 billion and separates broadcasting and publishing businesses via latest US media spinoff.
Rupert Murdoch's 21st Century Fox withdraws bid for Time Warner.
Walgreens reportedly capitulates to critics and will remain US-based following $16 billion merger with Alliance Boots.
Xiaomi passes Samsung as China's top smartphone maker.
Vitaminwater struggles over use of stevia as Coca-Cola shifts formulas.
Samsung takes stance on child labor as it takes golf fans behind the tournament.
MORE BRAND NEWS
adidas boosts marketing spending especially in the west.
Aflac invents the downward duck:Continue reading...
Posted by Shirley Brady on June 19, 2014 08:52 AM
Harley-Davidson unveils first electric motorcycle with Project LiveWire experience tour of America's fabled Route 66.
T-Mobile is offering free music streaming via Rhapsody, Spotify and Pandora, and loaner iPhones for a week to test its network.
Lego mixes bricks with clicks for Lego Fusion.
American Apparel ousts controversial CEO Dov Charney.
Yo one-word messaging app, designed in eight hours, raises $1 million in funding.
MORE BRAND NEWS
AMC’s The Walking Dead producer accuses Game of Thrones network HBO of promoting piracy.
Bridgestone signs on as top Olympic sponsor.
Feed the Children has a new logo.
Google touts search ads for lifting brand awareness.
Haggar bets on vintage fashion to revitalize brand.Continue reading...
Posted by Dale Buss on March 7, 2014 09:17 AM
Abercrombie & Fitch plans to remake Hollister brand in light of fast-fashion trend.
Oreo uses vending machine to print 3-D cookies at SXSW.
Bitcoin creator may have been identified by Newsweek... or not.
Albertson's and Safeway will combine in $9 billion deal.
BMW considers expanding car-sharing program in US.
Boeing freezes pension plans.
Cargill boasts "game changer" in stevia market.
Chili's aims to become faster.
Corona Light goes after middle-aged beer drinkers with taste pitch.
Culver's looks to what's next as it expands across the US.
Dewey & LeBoeuf leaders indicted.Continue reading...
Posted by Dale Buss on March 4, 2014 09:14 AM
Perdue launches first campaign for antibiotic-free products.
RadioShack closes 20 percent of stores.
Microsoft reboots its marketing brain trust as new CEO Nadella shakes up ranks.
Apple goes on hiring binge in Asia to speed product releases and leaves Pandora out of CarPlay.
BMW plans to hit sales target early.
BP suffers major blow over Gulf spill claims.
Boeing could face problems over Ukraine tensions as auto brands also face concerns.
Burger King adds Satisfries to kids' meals.
Chipotle cooks up program with Major League Soccer.Continue reading...
Posted by Dale Buss on February 14, 2014 09:12 AM
P&G begins considering candidates to succeed CEO Lafley (again) as it holds early lead in Sochi social media derby.
BP must face shareholder suit over 2006 Alaska spill.
Uber officially launches in China, but under new, localized brand name.
Apple continues hiring spree to devleop iWatch.
BMW plans to bring back BMW Films as it unveils first front-wheel-drive model.
Burger King global sales rise while North America drops, but company reaps benefits of refranchising.
CVS Caremark tests telehealth sites.
Carnival Cruise Lines sees image back on upswing.
Charter turns from Time Warner Cable to pursue other acquisitions.
Cheesecake Factory holds off on tablets.
Danone struggles to claw back market share in China.
“Dumb Ways to Die” returns with Valentine’s Day tribute.Continue reading...
Posted by Dale Buss on February 6, 2014 09:12 AM
Coca-Cola teams with Green Mountain for home soda-making systems.
Aston Martin recalls 75 percent of cars made since 2007.
Sony slashes outlook and puts Vaio PC brand on block.
CBS wins rights for new Thursday night football package.
GM posts fourth straight profitable year since bankruptcy.
ADT addresses security anxieties.
Apple is hit with $2 billion cellular patent claim in Germany.
Buffalo Wild Wings capitalizes on lower chicken-wing prices.
GlaxoSmithkline returns to growth despite China problems.
Google dodges EU $5 billion anti-trust fine.Continue reading...
Posted by Dale Buss on January 21, 2014 09:08 AM
Nestle opens world's first Kit Kat boutique in Tokyo as Cadbury keeps fighting candy bar's trademark shape in UK.
PepsiCo axes stevia-sweetened Gatorade products as Mtn. Dew plans big spending boost behind Kickstart and Diet Dew.
Twitter makes racial diversity an ad-selling point.
AT&T plans to take orders this week for new flexible-screen smartphone from LG.
Build-a-Bear appoints new CMO and "brand bear."
Burger King wins free primetime Super Bowl radio ads in UK.
Facebook sees leveling off of decline in teens.
Ford embarks on quality push in time to improve before important '14 product launches.
Infiniti eyes bolder sub-brand.
Intel sells under-developed online-TV line to Verizon.
Jeep eyes 37 percent sales boost this year as feds end controversial recall investigation of Grand Cherokee and Liberty models.Continue reading...