Posted by Mark J. Miller on September 8, 2014 11:22 AM
As the NFL season got underway this weekend, plenty of big brands have turned to big-name players to shill their products, betting big on the purchasing power of celebrity.
Nationwide, for instance, debuted its new logo alongside pitchman Peyton Manning after the insurance brand struck a deal with the NFL a few months ago. But that's not the only product that Manning is helping move. He is also part of Papa John’s biggest social media campaign to date, according to Adweek. Papa John’s, which is also the official pizza sponsor of the NFL, features the older Manning, who also happens to be a Papa John's franchise owner, in ads side by side with company CEO John Schnatter distinguishing between a “Pizza Maker” and a “Play Maker.”
Peyton’s younger brother, Eli, the quarterback for the New York Giants, isn’t missing out on the start-of-season money train, either. He has a deal with Dunkin’ Donuts, which is giving fans who purchase an iced coffee with their Dunkin' Rewards card before Sept. 28 a chance to meet the younger Manning at a “Manning MasqueraDDe” party on October 21.Continue reading...
Posted by Dale Buss on September 5, 2014 09:36 AM
Apple beefs up security (as BlackBerry touts its own) after celebrity hacking, amid plans for new smartwatch and larger iPhones and appeal in hiring ruling.
Starbucks plans smaller, express-style stores.
US Postal Service cuts e-commerce delivery rates in pre-holiday move and delivers Amazon groceries in test.
Visa teams with NFL to push new online-payments service.
Voya completes metamorphosis from ING US.
MORE BRAND NEWS
Barclays tests finger vein scanners.
Boeing closes in on $10 billion Ryanair order.
BP is exposed to civil liabilities following $50 billion fine in Gulf Oil disaster.
Burberry leverages social media for new fragrance.Continue reading...
Posted by Abe Sauer on July 23, 2014 11:52 AM
Restaurants in China can take heart in the fact that their newly found brand nadirs are not unilateral. A new tainted chicken supply scandal has seen Burger King, Starbuck's, McDonald's, Papa John's, Subway, TGI Friday's and Pizza Hut caught in a PR disaster with Japan's Yoshinoya, 7-Eleven and even a local sacrificial lamb, China's Dico's chain.
As Apple (and McDonald's and other foreign brands) know, China's state media loves nothing more than picking national brands up by knocking foreign brands down. Indeed, there is already a whole microsite dedicated to bashing the foreign brands (and even Dico's) that have been linked to supplier Shanghai Husi Food Co. Ltd. Taking a note from America's Watergate-based nomenclature, the scandal is being called "Foul Meat-gate" ("臭肉门").
Even as Chinese food scandals go—and there are a lot to choose from—the latest one is pretty ugly. But in a situation where everyone is a loser, there is one brand that's losing worse than others.Continue reading...
chew on this
Posted by Dale Buss on March 6, 2014 12:56 PM
So is eating pizza really about eating—or about tweeting, texting and being able to use a smartphone in the car or a tablet at your table to order the pie?
Increasingly, it looks like the latter. Pizza Hut confirmed that it's testing an interactive table that functions essentially as a giant tablet ordering app. This follows on a two-year effort by rival Domino's to heavily invest in online ordering, social marketing and other digital applications to better capture the attention of mobile-centric consumers.
Pizza Hut said that the table-ordering app that customers will use to choose the size of their pizzas will feature the same pinch-and-spread motions they might use on a smartphone and allow them to pick their toppings by swiping through an interactive menu, according to Nation's Restaurant News. It was no mistake that the concept's unveiling happened just days before the start of SXSW, the annual digital confab in Austin, Texas.Continue reading...
Posted by Abe Sauer on February 27, 2014 02:04 PM
Welcome to brandchannel's annual Brandcameo Product Placement Awards.
For more than a decade, Brandcameo has tracked product placement and brand appearances in every No. 1 film in Hollywood. Since 2004, the Brandcameo Awards have been honoring the good, the bad, and the ugly (and the most) product placement in tandem with the annual Oscars buzz.
If one thing is evident in the product placement industry, it's that brand cameos in films are on a steady decline. 2013's average of 9.1 product placements per No. 1 film is the lowest since 2001, when we first started tracking this space. With directors looking to de-clutter their work, producers looking to wrangle more marketing tie-ins off-screen and new film technology proving challenging for brand placements, the big screen is becoming less and less of a billboard for brands.
This year, Brandcameo hands out awards for the best and worst product placement, the Lifetime Achievement Award, the Forrest Gump Award for Achievement in Reverse Product Placement, as well as awards in 14 other categories.
But there's no spoilers here. Check out the big winners (and losers) of the 2014 Brandcameo Product Placement Awards, covering films released in 2013, after the jump.Continue reading...
Posted by Dale Buss on February 27, 2014 09:28 AM
Boeing designs self-destructing "Mission Impossible" smartphone.
Volkswagen cuts European worker bonuses on slump in demand and recalls almost 600,000 vans.
Adidas to stop selling sexually-suggestive World Cup T-shirts after outcry.
Barnes & Noble swings to profit on cost-cutting.
Best Buy posts sales decline but returns to profit with cost cuts.
Bitcoin falls in crosshairs of nations' regulators.
eBay leads $133.7 million investment in Indian shopping site Snapdeal.
European Union bans e-cigarette ads.
Ford gets Mustang tie-up to Need for Speed and improves convertible top to take on German rivals.
GM now faces federal investigation of its handling of recall.Continue reading...
The Big Game
Posted by Abe Sauer on February 3, 2014 04:49 PM
Sunday was not a good day to be Peyton Manning. It also wasn't a good day to be a brand associated with Peyton Manning, or for that matter, any brand at all. Fickle football fans took to the social airwaves to air their grievances over a Super Bowl that was largely unentertaining, leaving only the brands and their $4 million-a-pop ads to save the day.
And while some, like Budweiser, won plenty of cheers for their efforts, others fell at the hands of consumers that took multiple stabs at big-game branding efforts.
Much like McDonald's and Coke have seen with their social campaigns for the upcoming Winter Olympics in Sochi, many fans hijacked one or more of the many available hashtags touted by brands and turned them into markers for disapproval.
Of the more than 35 hashtags promoted by brands, only a couple really took off, but both for very different reasons.Continue reading...
Posted by Dale Buss on November 19, 2013 09:31 AM
JCPenney launches first holiday campaign under new CMO.
P&G and other detergent makers face new federal alarm over pod safety and kids.
Apple is probed for alleged tax evasion in Italy.
3M still searches for growth.
Best Buy warns of promotional pressures.
Buick could use a flagship model, GM CEO says.
Campbell Soup sees earnings slashed.
Daimler open to selling stake to Chinese partner.
Discovery Communications allows streaming via Time Warner Cable.
Dropbox seeks $8 billion valuation.Continue reading...