2014 Brandcameo Product Placement Awards

chew on this

Pizza Hut, Domino's Believe When it Comes to Pizza, Tech Rivals Taste

Posted by Dale Buss on March 6, 2014 12:56 PM

So is eating pizza really about eating—or about tweeting, texting and being able to use a smartphone in the car or a tablet at your table to order the pie?

Increasingly, it looks like the latter. Pizza Hut confirmed that it's testing an interactive table that functions essentially as a giant tablet ordering app. This follows on a two-year effort by rival Domino's to heavily invest in online ordering, social marketing and other digital applications to better capture the attention of mobile-centric consumers. 

Pizza Hut said that the table-ordering app that customers will use to choose the size of their pizzas will feature the same pinch-and-spread motions they might use on a smartphone and allow them to pick their toppings by swiping through an interactive menu, according to Nation's Restaurant News. It was no mistake that the concept's unveiling happened just days before the start of SXSW, the annual digital confab in Austin, Texas.Continue reading...

brandcameo

The Envelope, Please: The 2014 Brandcameo Product Placement Awards

Posted by Abe Sauer on February 27, 2014 02:04 PM

Welcome to brandchannel's annual Brandcameo Product Placement Awards.

For more than a decade, Brandcameo has tracked product placement and brand appearances in every No. 1 film in Hollywood. Since 2004, the Brandcameo Awards have been honoring the good, the bad, and the ugly (and the most) product placement in tandem with the annual Oscars buzz.

If one thing is evident in the product placement industry, it's that brand cameos in films are on a steady decline. 2013's average of 9.1 product placements per No. 1 film is the lowest since 2001, when we first started tracking this space. With directors looking to de-clutter their work, producers looking to wrangle more marketing tie-ins off-screen and new film technology proving challenging for brand placements, the big screen is becoming less and less of a billboard for brands. 

This year, Brandcameo hands out awards for the best and worst product placement, the Lifetime Achievement Award, the Forrest Gump Award for Achievement in Reverse Product Placement, as well as awards in 14 other categories.

But there's no spoilers here. Check out the big winners (and losers) of the 2014 Brandcameo Product Placement Awards, covering films released in 2013, after the jump.Continue reading...

brand news

In the News: Boeing, Volkswagen, Adidas and more

Posted by Dale Buss on February 27, 2014 09:28 AM

In the News

Boeing designs self-destructing "Mission Impossible" smartphone.

Volkswagen cuts European worker bonuses on slump in demand and recalls almost 600,000 vans. 

Adidas to stop selling sexually-suggestive World Cup T-shirts after outcry. 

Barnes & Noble swings to profit on cost-cutting. 

Best Buy posts sales decline but returns to profit with cost cuts. 

Bitcoin falls in crosshairs of nations' regulators. 

eBay leads $133.7 million investment in Indian shopping site Snapdeal. 

European Union bans e-cigarette ads. 

Ford gets Mustang tie-up to Need for Speed and improves convertible top to take on German rivals. 

GM now faces federal investigation of its handling of recall.Continue reading...

The Big Game

Brands Beware: Bored, Disappointed Super Bowl Fans Lash Out on Social Media

Posted by Abe Sauer on February 3, 2014 04:49 PM

Sunday was not a good day to be Peyton Manning. It also wasn't a good day to be a brand associated with Peyton Manning, or for that matter, any brand at all. Fickle football fans took to the social airwaves to air their grievances over a Super Bowl that was largely unentertaining, leaving only the brands and their $4 million-a-pop ads to save the day. 

And while some, like Budweiser, won plenty of cheers for their efforts, others fell at the hands of consumers that took multiple stabs at big-game branding efforts. 

Much like McDonald's and Coke have seen with their social campaigns for the upcoming Winter Olympics in Sochi, many fans hijacked one or more of the many available hashtags touted by brands and turned them into markers for disapproval.

Of the more than 35 hashtags promoted by brands, only a couple really took off, but both for very different reasons.Continue reading...

brand news

In the News: JCPenney, P&G, Apple and more

Posted by Dale Buss on November 19, 2013 09:31 AM

In the News

JCPenney launches first holiday campaign under new CMO.

P&G and other detergent makers face new federal alarm over pod safety and kids.

Apple is probed for alleged tax evasion in Italy.

3M still searches for growth.

Best Buy warns of promotional pressures.

Buick could use a flagship model, GM CEO says.

Campbell Soup sees earnings slashed.

Daimler open to selling stake to Chinese partner.

Discovery Communications allows streaming via Time Warner Cable.

Dropbox seeks $8 billion valuation.Continue reading...

chew on this

Domino's Presses Its Advantage in Digital Arena (and Still Makes Pizzas, Too)

Posted by Dale Buss on October 17, 2013 10:54 AM

Over the last few years, Domino's has retooled its pizza crust, broadened its menu to include more non-pizza items and, most recently, rolled out a new pan-style fresh pizza to rave reviews—and strong sales.

Yet now Domino's CEO J. Patrick Doyle says that the brand's growth in the future will be less dependent on a steady flurry of new products and more reliant on another, perhaps surprising advantage that the company has gained over most of the pizza world: its digital prowess.

That includes recent innovations such as the creation of Domino's "pizza profiles" online to facilitate ordering, and its experimentation with live cameras to show customers via web video their pizza as it is actually being made.Continue reading...

brand news

In the News: JCPenney, KFC, H&M and more

Posted by Dale Buss on October 10, 2013 09:22 AM

In the News

JCPenney undoes more of Ron Johnson's handiwork with logo revamp.

KFC preps quality-assurance campaign in China.

H&M, Gap back in the spotlight after another Bangladesh factory fire kills several workers. 

A&E Networks pitches original programming.

Aereo Android app will debut Oct. 22.

Alcatel-Lucent must revise job-cut plans in France.

Apple reportedly slashes iPhone 5c production.

AT&T and GE partner for wireless global network.

BlackBerry warms to breakup exit strategy as brand expands office closures.

Chevrolet revs up major ad push for Malibu.Continue reading...

brand news

In the News: Kodak, Petco, Toyota and more

Posted by Dale Buss on September 4, 2013 09:14 AM

In the News

Kodak officially ends bankruptcy.

Petco launches transformation effort.

Toyota announces hybrids recall.

Amazon unveils new Kindle, Matchbook service. 

Bank of America exits China bank stake.

Bison Council pushes acceptance of the meat.

Chick-fil-A offers free breakfast, with reservation.

Chrysler posts 12 percent sales gain in August as all brands ready for US sales reports today.

Google partners with Nestle to name new operating system.

Hershey boosts ad spending and sales have followed.

Johnson & Johnson adds red warning label on Tylenol over dosage concerns.

JCPenney finds love from other hedge funds.Continue reading...

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