Posted by Dale Buss on December 22, 2014 01:02 PM
Change is slicing into the global pizza business, and the biggest change has nothing to do with toppings, crusts, shapes, sizes or ingredients. It's technology.
America's top pizza brands—Pizza Hut followed by No. 2 Domino's Pizza and, to a lesser extent, No. 3 Papa John's—are using a new focus on online and mobile ordering and other digital touchpoints to continue to grab share from one another but, especially, from the thousands of independent pizza shops that always have been a big part of the fabric of the pizza industry in the United States.
Arguably, Domino's ranks No. 1 in digital engagement and expertise among its peers. The Ann Arbor, Michigan-based brand began 2014 with an announcement at the Consumer Electronics Show in Las Vegas about a pizza-ordering app for Ford's Sync infotainment system and ended this year with its first national ad campaign focusing on digital technology, with a 30-second TV spot promoting the introduction of its Siri-like "Dom" mobile voice ordering.
Credit goes to Domino's CEO J. Patrick Doyle, who has overseen this sweeping transformation with a series of smart moves.Continue reading...
Posted by Shirley Brady on December 10, 2014 08:36 AM
Uber turns to CSR as brand comes under attack around the world.
NBA won't fine players for wearing "I Can't Breathe" protest t-shirts.
Sony CEO, dealing with fallout from hacking, had expressed concerns about North Korea-provoking "The Interview" movie.
Tim Hortons and Burger King shareholders approve merger and new company name, Restaurant Brands International, as Burger King faces trademark battle in India to use its name and Canada's beloved "Tims" eyes global expansion.
McDonald's hires a MythBuster to debunk Chicken McNugget rumors.Continue reading...
Posted by Dale Buss on October 31, 2014 09:16 AM
Chevrolet rolls big with #ChevyGuy tongue-tied World Series fumble with #technologyandstuff hashtag as GM halts deliveries of Colorado pickup for air-bag problem.
Honda and Takata are sued over air bag defects as US officials also home in.
Nestle commissions empathetic robot to sell Nescafe machines in Japan as the New Yorker profiles Lowe's robot.
Starbucks slates e-commerce delivery for 2015.
LeBron James returns to Cleveland with a loss to the Knicks but a stunning Nike ad among sponsor tributes. Continue reading...
Posted by Abe Sauer on October 30, 2014 09:04 PM
You know the IKEA spoof of The Shining—now take a look at what some other brands are doing with their Halloween advertising this year, from C to V:Continue reading...
Posted by Mark J. Miller on September 8, 2014 11:22 AM
As the NFL season got underway this weekend, plenty of big brands have turned to big-name players to shill their products, betting big on the purchasing power of celebrity.
Nationwide, for instance, debuted its new logo alongside pitchman Peyton Manning after the insurance brand struck a deal with the NFL a few months ago. But that's not the only product that Manning is helping move. He is also part of Papa John’s biggest social media campaign to date, according to Adweek. Papa John’s, which is also the official pizza sponsor of the NFL, features the older Manning, who also happens to be a Papa John's franchise owner, in ads side by side with company CEO John Schnatter distinguishing between a “Pizza Maker” and a “Play Maker.”
Peyton’s younger brother, Eli, the quarterback for the New York Giants, isn’t missing out on the start-of-season money train, either. He has a deal with Dunkin’ Donuts, which is giving fans who purchase an iced coffee with their Dunkin' Rewards card before Sept. 28 a chance to meet the younger Manning at a “Manning MasqueraDDe” party on October 21.Continue reading...
Posted by Dale Buss on September 5, 2014 09:36 AM
Apple beefs up security (as BlackBerry touts its own) after celebrity hacking, amid plans for new smartwatch and larger iPhones and appeal in hiring ruling.
Starbucks plans smaller, express-style stores.
US Postal Service cuts e-commerce delivery rates in pre-holiday move and delivers Amazon groceries in test.
Visa teams with NFL to push new online-payments service.
Voya completes metamorphosis from ING US.
MORE BRAND NEWS
Barclays tests finger vein scanners.
Boeing closes in on $10 billion Ryanair order.
BP is exposed to civil liabilities following $50 billion fine in Gulf Oil disaster.
Burberry leverages social media for new fragrance.Continue reading...
Posted by Abe Sauer on July 23, 2014 11:52 AM
Restaurants in China can take heart in the fact that their newly found brand nadirs are not unilateral. A new tainted chicken supply scandal has seen Burger King, Starbuck's, McDonald's, Papa John's, Subway, TGI Friday's and Pizza Hut caught in a PR disaster with Japan's Yoshinoya, 7-Eleven and even a local sacrificial lamb, China's Dico's chain.
As Apple (and McDonald's and other foreign brands) know, China's state media loves nothing more than picking national brands up by knocking foreign brands down. Indeed, there is already a whole microsite dedicated to bashing the foreign brands (and even Dico's) that have been linked to supplier Shanghai Husi Food Co. Ltd. Taking a note from America's Watergate-based nomenclature, the scandal is being called "Foul Meat-gate" ("臭肉门").
Even as Chinese food scandals go—and there are a lot to choose from—the latest one is pretty ugly. But in a situation where everyone is a loser, there is one brand that's losing worse than others.Continue reading...
chew on this
Posted by Dale Buss on March 6, 2014 12:56 PM
So is eating pizza really about eating—or about tweeting, texting and being able to use a smartphone in the car or a tablet at your table to order the pie?
Increasingly, it looks like the latter. Pizza Hut confirmed that it's testing an interactive table that functions essentially as a giant tablet ordering app. This follows on a two-year effort by rival Domino's to heavily invest in online ordering, social marketing and other digital applications to better capture the attention of mobile-centric consumers.
Pizza Hut said that the table-ordering app that customers will use to choose the size of their pizzas will feature the same pinch-and-spread motions they might use on a smartphone and allow them to pick their toppings by swiping through an interactive menu, according to Nation's Restaurant News. It was no mistake that the concept's unveiling happened just days before the start of SXSW, the annual digital confab in Austin, Texas.Continue reading...