Posted by Dale Buss on May 17, 2013 09:16 AM
Dell reports 79 percent drop in profit as takeover battle continues.
Dow Chemical is ordered to pay $1.2 billion in price-fixing case.
Google Glass expands apps and integrates Facebook and Twitter.
Apple fights back in antitrust case over e-book pricing as it loses luster in global poll.
Audi shifts to high-performance models to propel sales.
BlackBerry regains lost market share in Canada.
Citigroup bans traders from using Bloomberg terminal chat groups.Continue reading...
Posted by Dale Buss on May 3, 2013 09:15 AM
Apple dodges $9 billion in US taxes with bond deal.
Google named Advertiser of the Year.
Volkswagen makes $10 million donation to the National Mall.
Adidas sales drop on weakening Reebok brand.
Barnes & Noble begins support of Google apps on Nook.
Beam sales rise because of "formula run" on Maker's Mark.
Diet Coke slims down its vending machines.
Ford adds jobs and raises capacity to make pick-up trucks.
Geritol seeks new life with younger consumers.
Huffington Post brings rapid-response "native" ads to its home page.Continue reading...
Posted by Dale Buss on April 18, 2013 11:51 AM
Mazda continues to attempt to climb out of the fray in the US mainstream car market with a determined repositioning as more upscale. The brand continues to add to its tech chops by pushing its SkyActiv sub-brand in creative new ways as well.
The latest: a tie-up with the formidable Star Trek franchise, with a cross-promotion with the latest Paramount film in the sci-fi series, Star Trek into Darkness. With TV, digital, CRM, out-of-home, social media and retail fronts, Mazda is spotlighting the revamped 2014 Mazda6 as well as the SkyActiv powertrain technology. Mazda staged a similar partnership last year with Universal's The Lorax, that time spotlighting the Mazda CX-5 crossover.
One feature of the new platform is a Paramount Star Trek app that has five "interactive missions," one weekly leading up to the movie's May 17 premier. The app launches a scavenger hunt for Star Trek and Mazda content, ascension through the "Starfleet Academy" and merchandise, according to Marketing Daily.Continue reading...
Posted by Shirley Brady on March 24, 2013 01:02 PM
New York mayor Michael Bloomberg unveils $12 million ad campaign (above) for Mayors Against Illegal Guns that lobbies for background checks to reduce gun violence, while NYC's municipal data geek squad makes headlines.
Starbucks CEO Howard Schultz defends same-sex marriage support to shareholders as brand expands loyalty rewards to other retailers.
PepsiCo shares jump on Mondelez merger speculation sparked by Telegraph story which Pepsi "downplays."
Apple acquires indoor GPS startup WiFiSLAM for mapping, patents iPhone drop protection technology and faces EU scrutiny following iPhone and iPad distribution complaints — and may report first quarterly dip since 2003.
FTC "pay for delay" generic drug case, set to go before US Supreme Court on Monday, will be closely watched by pharmaceutical industry and economists.
Below: BlackBerry, Blockbuster, Dell, Diageo and other brands in the news —Continue reading...
Posted by Dale Buss on March 5, 2013 09:01 AM
Apple value dips as Google soars.
Facebook sued over bungled IPO.
HSBC, now Europe's biggest bank, sheds personal loan assets.
Carmakers at Geneva Auto Show express fears on European recovery.
AARP ramps up YouTube marketing.
Ally Financial says U.S. is probing its retail-financing practices.
Amazon launches first TV effort, for fashion unit; leads mobile retail sales.
American Suzuki gets OK of bankruptcy plan by U.S. court.
Baileys slims down its bottle.
BBC Worldwide reportedly in talks to sell Lonely Planet stake.
Best Buy and Facebook focus on next-generation mobile marketing.
Boeing expects to move fast to get Dreamliner back into the air after FAA approval of fixes.Continue reading...
tech in the spotlight
Posted by Shirley Brady on January 8, 2013 10:31 AM
In case you missed it, here's the pre-CES keynote by Qualcomm CEO Paul Jacobs on January 7th. The theme: What does it mean to be born mobile? Highlights, as you can watch below, include Microsoft CEO Steve Ballmer (who has given the pre-CES keynote in previous years) plus Big Bird, Star Trek actress Alice Eve and Rolls Royce.Continue reading...
Posted by Dale Buss on July 4, 2012 08:55 AM
Apple plans smaller iPad to compete with Google Nexus, as Nokia gets touchy too.
Getty Images bidding nears $4 billion.
Barclays ex-CEO Diamond faces UK MP grilling as Bank of England faces tough decision.
Asian tourists flock to Europe for luxury bargains.
Asus aims to help athletes "find their zen."
Branded content shown to have limited impact in US.
China bans shark fin consumption in luxury crackdown, as mainland slowdown affects Hong Kong luxury spending.Continue reading...
Posted by Dale Buss on June 1, 2012 08:59 AM
Apple strikes pre-paid iPhone deal with Cricket as Foxconn woes continue.
BMW creates department-store feel at concept showroom in Paris.
BP reveals internal discord over oil spill estimates, and plans to sell stake in Russian venture.
Chrysler misses May sales target despite U.S. sales bump.
Corona invests in major outdoor and digital campaign for summer.
Disney names new film studio chairman.
Exxon Mobil plans major U.S. chemical plant.
Facebook sells "likes" in promoted posts move, and adds admin functions and post scheduling.
Formula One IPO may be delayed.Continue reading...