Best Global Green Brands 2013

week in review

Top 10 Stories of the Week: Take This Lollipop, Coca-Cola White Can Design, Tattooed Barbie, and more!

Posted by Michael Waltzer on October 28, 2011 05:02 PM

Our most-read blog posts of the week include ake This Lollipop, Coca-Cola White Can Design, Tattooed Barbie, and more:

#1 Take This Lollipop Spooks Facebook Users

#2 Coca-Cola Can Goes White to Save the Polar Bear

#3 Tattooed Tokidoki Barbie Doll Raises Parents' Ire

#4 Paranormal Activity Risks Brand Promise with Trick Trailer

#5 The X Factor Goes Live to Lop Five as US Version Struggles

#6 Google's Android Branding Dilemma

#7 Heinz Gets Sophisticated, and Social

#8 Run, Alice, Run: Nike's New Commercial Brings "Never Stop Running" Motto to Life

#9 Occupy Wall Street Trademark Wars Begin

#10 Nikon's Ashton Kutcher Deal Sours

brand news

Headline Roundup: Android Army

Posted by Stephanie Startz on October 26, 2009 08:47 AM

Android operating system woos major cellphone makers away from competition. [NY Times]

Can Verizon's Droid dethrone the iPhone? [Ad Age]

HTC smartphone launches big campaign in UK and US. [Brand Republic]

Ford rises above wounded competitors, gains 5% market share. [WSJ]

GM and Chrysler upend marketing strategies. [FT]

"Smart Choices" food label program has been suspended by the FDA. [Chicago Tribune]

Disney issues refunds for "Baby Einstein" products. [NY Times]

Movie studios begin to divulge plans for DVD alternatives. [NY Times]

Mary Kate and Ashley Olsen launch juniors line available at JC Penney. [WWD]

(More headlines: Eisner's web studion, Heineken, VW.)Continue reading...

brand news

Headline Roundup: Brand Makeovers

Posted by Stephanie Startz on October 8, 2009 07:11 AM

UK antitrust regulators oppose Ticketmaster-Live Nation merger. [NY Times]

Alcoa reports first profit in 9 months, lifts Asian and European markets. [NY Times]

With no new cars to promote until mid-2010, new Ford ads (aimed at policymakers) tout innovation. [LA Times]

As Versace abandons market, analysts signal the end of luxury in Japan. [Times of London]

Hermes thrives in a "booming" Chinese market; US market is "slightly positive." [Bloomberg]

Kraft renames iSnack2.0 Vegemite "Cheesybite" after complaints. [Bloomberg]

Music industry relies on brand partnerships to finance marketing campaigns. [Bloomberg]

(More headlines: Starbucks sues Dunkin' exec; Wendy's, Estee Lauder campaigns.)Continue reading...

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